The Air New Zealand Cabin Safety Video featuring hot Sports Illustrated Swimsuit models fastening their safety belts while supine on beach chairs is finally out. I especially enjoyed the life jacket demonstration with the slow-motion head-toss. If you read More than a Hobbit for Safety, then you already saw the making-of video and now you can enjoy the final product as featured on Air New Zealand’s Flying Social Network.
No doubt these creative safety videos do double-duty as brilliant marketing strategy. The airline will award one lucky viewer and their companion a luxurious adventure on the Cook Islands complete with pocket-money. (Tricky, as you’re not likely to have much use for pockets on the Islands.)
In a very clever attempt to determine just how distracting the beauties in the video were, Air New Zealand conducts a quick questionnaire to test your recall in order to participate in the contest. It’s nothing too challenging, and you could win a spectacular holiday by taking part.
Air New Zealand caught some flack for this latest video, which some viewers felt was sexist. Those viewers probably failed to note that the person responsible for these innovative videos at Air New Zealand, Anne-Maree O’Leary, Safety Advisor for the airline, is herself a woman.
The value of these videos extends beyond Air New Zealand themselves, as it’s been a great format for the Cook Islands to attract tourists. This demonstrates great ingenuity by the airline, and an appreciation of the importance of cross-promotion between their services and their destinations.
If they keep going this way, Air New Zealand is likely to win the Cabin Safety Video Awards, but far more importantly they’ll cement their brand leadership.