United is the latest to join the Safety Video race with a global tour of its popular destinations. The positive influence of creative airlines posting Safety-tainment videos online, like the prolific Air New Zealand, continues to inspire competition.
Though they deserve credit for trying, United has proven that it is possible to maintain the same stiff, dull delivery you have on board while surrounded by beautiful vistas and comical settings.
It’s a start, but the airline will need a bit more practice if they’re really going to keep passengers’ attention. With the rising tide of this trend, competition is stiff, and passengers will expect more than cute kangaroos. I look forward to seeing more, but though United assures us in small print: “No flight attendants were harmed in the making of this film,” the United brand wasn’t helped much.
Not quite a candidate for the 2014 Cassies, but maybe next time.
Hat Tip to Boarding Area for bringing the video to my attention.