JetBlue’s Latest Video Appeals to Foodies

If you follow Inflight Feed, as I do, you’re up to date on the latest aviation food trends, so you may already have seen the latest super-appetising video Jet Blue prepared to promote its Mint service baked nummies.  Just in case you missed it, here it is:


This is a very clever campaign, which could result in a new trend for airline viral videos: The Inflight Foodie Video.  Honestly, who doesn’t want a Mah-Ze-Dahr scone or biscuit after watching how lovingly they’re made?  As someone who loves baking, this was just a delight to watch.  

The very clever part of this promotion is that it taps into the popularity of food network shows and was produced at that level.  Will Virgin Atlantic or Virgin American now reach out to Nigella? Only time will tell.  I do expect to see more of these tasty promotions served up by airlines soon.

Hat Tip to the incomparable Nikos Loukas for the heads-up!

Marisa Garcia

After working for sixteen years in aviation, specializing in aircraft interiors design and aviation safety equipment, and getting hands-on with aircraft cabins in hangars around the world, Marisa Garcia turned her expertise into industry insight. She has been reporting on aviation matters since 2014. Every day, she's putting words to work.

Recommended Articles


  1. […] innovators to give the public a taste of something different.  Last week, when writing about JetBlue’s delicious “Mintroduction” of its Ma-Ze-Dahr Bakery In-Flight Foodie vide…, I said here on Flight Chic that this could be the next airline video marketing trend.  Today, […]

  2. […] get into the cooking process, but it certainly serves up more International fare than JetBlue’s sweets or Southwest’s snack […]

  3. […] menu, fresh espresso from an in-flight cappuccino machine, dessert from Blue Marble and Mah­ze­ Dahr Bakery. For personal comfort, the airline offers passengers Birchbox amenity […]

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: