Southwest Puts A Nutty Twist on the New In-Flight Foodie Trend

A new online video trend has taken flight, and the freshly re-branded Southwest Airlines wants a slice of the attention.

After the popularity of Cabin Safety Videos on YouTube, it’s only natural for airline innovators to give the public a taste of something different.  Last week, when writing about JetBlue’s delicious “Mintroduction” of its Ma-Ze-Dahr Bakery In-Flight Foodie video, I said here on Flight Chic that this could be the next airline video marketing trend.  Today, I’m more convinced.

Southwest Airlines has released its Dish Trip Gone Nuts: National Peanut Day video, featuring lucky passengers on a SWA flight who were treated to a taste-testing of assorted nibbles–all creative ways to serve up the classic flying legume.

Two airlines do not a trend make, but consider the two airlines involved.  The Peanut Wars have just taken a very appetising (and far more literal) turn.  Could this mean that SWA will now introduce specially branded snack menus?

I expect it won’t be long before we’re watching all sorts of soon-to-go viral In-Flight Food Network videos.  The majors could jump in with a Top-Chef Challenge.  Toss in some creative co-branding, folks, and this could serve-up some nice profits!

Well done, SWA–LUV the new care package!

Marisa Garcia

After working for sixteen years in aviation, specializing in aircraft interiors design and aviation safety equipment, and getting hands-on with aircraft cabins in hangars around the world, Marisa Garcia turned her expertise into industry insight. She has been reporting on aviation matters since 2014. Every day, she's putting words to work.

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  1. Oh, that’s really cool. Thanks for posting this video!

  2. […] Unlike JetBlue’s video, Turkish Airlines doesn’t get into the cooking process, but it certainly serves up more International fare than JetBlue’s sweets or Southwest’s snack trials. […]

  3. […] and airports alike are getting smart with their lifestyle videos, and appealing to foodies is only part of a strong lifestyle content […]

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