Virgin Australia’s Business Class Battle With Qantas

The DesignAir’s Jonny Clark shares all the need-to-know on the new Virgin Australia Business Class, revealing a treat of a seat.

The B/E Aerospace Super Diamond Seat for this new Virgin Australia Business Class was an excellent choice–its smooth lines are sleek and modern and it uses space optimally, making an off-the-shelf option as attractive as it is practical. There’s a place for everything you need on board, for work, rest and play, and it’s all right where it should be for ergonomics and convenience.

The finishing touches by Tangerine on the base-line design are spectacular. Selecting dark charcoal, black, brush metal and purple is a bold choice, very masculine but still generating an appealing environment for female business travellers. It reflects the confidence of the Virgin brand beautifully–and it shows the carrier means business.

It’s delightful to see that the Interiors Wars continue hotting up. Well-faceted black diamonds are hot, sexy, classy and rare–a jewel of a cabin!

Marisa Garcia

After working for sixteen years in aviation, specializing in aircraft interiors design and aviation safety equipment, and getting hands-on with aircraft cabins in hangars around the world, Marisa Garcia turned her expertise into industry insight. She has been reporting on aviation matters since 2014. Every day, she's putting words to work.

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  1. […] Virgin Australia’s recent Business Class introduction for the A330s and 777s is proof of that if ever I saw one.  Take a wonderfully designed seat off-the-shelf, allow a talented design company to play with the customisation without affecting any of the certification tolerances (what we call in the industry minor changes–changes which don’t intrinsically affect form, fit and function), and you can provide a unique cabin which transmits the airline’s unique brand language beautifully.  Given sufficient flexibility to play with the A350XWB interiors in this manner, we might find some very nice surprises coming our way from this aircraft.  However, Airbus’ emphasis on the capabilities of its own design centre would lead us to believe that even limited customisation, like trim and finish alterations could be frowned upon. […]

  2. […] 9.  Virgin Australia’s Business Class seat, with bespoke tailoring by Tangerine, London, puts the “class” in Business. […]

  3. […] has some real winners on its seating portfolio. This Apex suite and the Super Diamond seat, which Virgin Australia selected for its Business class have a lot of advantages in their design to improve the passenger experience and look great when […]

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