Did Turkish Airlines Just Put the Cherry On Top of the In-Flight Foodie Layer Cake?

What better way to promote in-flight food than with..food?  JetBlue and Southwest have made some efforts with foodie videos, and I’ve said we might see more foodie viral videos soon.  Well, we’ve certainly seen a Food Truck frenzy, since I said that, but no so much in the foodie video department.  Two airlines do not a trend make, but the entry of Turkish Airlines in the mix might change that.

Unlike JetBlue’s video, Turkish Airlines doesn’t get into the cooking process, but it certainly serves up more International fare than JetBlue’s sweets or Southwest’s snack trials.

What do you think?  Does Turkish Airlines’ adding its own special appeal to foodies (a Drogba vs. Messi competition which feels like an appeal to the viral success of Kobe vs Messi) make the possible foodie video trend a proper trend?

Or is this the extra yolk which collapses the whole soufflé?

Marisa Garcia

After working for sixteen years in aviation, specializing in aircraft interiors design and aviation safety equipment, and getting hands-on with aircraft cabins in hangars around the world, Marisa Garcia turned her expertise into industry insight. She has been reporting on aviation matters since 2014. Every day, she's putting words to work.

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