Menu

Flight Chic

Airline Industry News, Trends, Analysis

Day: 25 November 2014

#The Flight Fantastic

How KLM Flies the Talk and Builds Passenger Loyalty

Brand managers in the aviation industry refer to customer touch points all the time: the little niceties along the way, in design and detail, which build an emotional connection with the airline. What better touch point than great people throughout the organization, from the reservations to customer service to crew?