Ryanair is changing its stripes. Well, its tone anyway. The savvy Low-Cost Carrier which has conquered Europe to become the world’s largest carrier in passenger numbers carried, has revealed the new colours of its livelier friendlier new image to Flight Chic.
Starting October of this year, the airline’s new aircraft will feature Boeing Sky Interiors, more legroom and new slimline seats in what the rendering provided by Ryanair reveals to be a lighter cooler shade of blue.
The very bright yellow of the headrest protectors (those plastic bits that keep passengers from dropping their luggage on the back of the seat and breaking it) is gone for good.
As Ronan O’Keefe, spokesperson for the airline tells Flight Chic, “Our new aircraft interiors are being redesigned with more destination images and less yellow.” The airline will therefore opt for travel inspiration rather than sunny saturation. If you look closely at the back, you can see passenger images on the wall panels. And, yes, that is Ryanair harp yellow you see striped on the overhead bins. The image is only a concept rendering, and the stripes may not make it to the final product, but a little yellow never hurt anyone.
Included in this new image roll out will be new crew uniforms, the design of which is still in process, but which O’Keefe indicates: “have been designed by a young European designer and Ryanair crew.” The new uniforms will be revealed on the smaller runway at a dedicated fashion show later in 2015. O’Keefe does tell us: “the uniforms will have a more contemporary look.”
Ryanair isn’t just planning to change on the surface, it has made firm commitments to new standards of customer relationship management and the introduction of a host of passenger-friendly features which reach right to the heart of the company.
Ryanair revealed an eight promise plan:
- Always Getting Better is the way we promise to do things
- We promise the lowest fares
- We promise the best choice of destinations
- We promise to always prioritise safety
- We promise to strive to make your travel an enjoyable experience
- We promise we will always be Europe’s most reliable airline
- We promise to be transparent and to make travel simple for you
- We promise to innovate to make your travel exciting
Ryanair also listed ten actions which it will take as part of its ongoing “Always Getting Better Campaign”.
- New aircraft interiors & new cabin crew uniforms
- Lower airport check-in fees*, missed departure fees** and a new flight cancellation option (€15 per segment fee, within 24 hours of booking).
- Real time airline fare comparisons on Ryanair.com.
- A new destination content service, featuring customer reviews.
- A new travel insurance product, replacing the current drop down insurance.
- A personalised Ryanair.com website with up to 100 versions of the homepage and personalised promotional emails with customer-specific tailored offers.
- A new ‘hold the fare’ feature (€5 to hold a fare for 24 hours).
- An improved inflight menu, with more healthy meal choices and a hot breakfast pre-order service on key routes.
- New seats with more leg room & new Boeing Sky Interiors.
- Faster native mobile apps, an improved Ryanair.com desktop and an enhanced “My Ryanair”customer registration system.