WestJet has demonstrated the sort of forward-thinking and lateral-thinking solutions-oriented impetus it takes to set new heights of service in the aviation industry.  The Canadian Low-Cost Carrier has turned the boarding process paradigm on its head with its new pre-seated boarding process: “Smart Seats.” Assuming there are no UX complications, this will be a new standard that other leading airlines would emulate.

Or at least ponder, briefly, then dismiss.

Also proposed by WestJet are more controversial passenger experience enhancements. A new child check-in process, Kargo Kids, allows parents to check their children in with their luggage for “quiet time” in the hold, while the adults enjoy the peace in the cabin which can only achieved when the sole person making a scene is a drunk celebrity.

If Kargo Kids seems heartless, WestJet proves it has a warm soft underbelly with its Furry Family product. This service allows passengers to bring along any animals they’re particularly fond on the plane. If you classify your child as pet, I suppose it all works out.

Such an exciting day for the travelling public!

Written by

Marisa Garcia

Putting words to work.