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Home » TAP Takes Us Behind the Scenes in the Making of its Latest Safety Video

TAP Takes Us Behind the Scenes in the Making of its Latest Safety Video

    The inflight safety video is now a well-established marketing tool for airlines. TAP Portugal takes us behind the scenes of the production of their latest. With this presentation the airline weaves-in brand identity and values, and adds destination marketing to boot.

    In an interesting spin, TAP recruited ordinary people to feature in the film instead of hiring actors to play passengers.

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