TAP Takes Us Behind the Scenes in the Making of its Latest Safety Video

The inflight safety video is now a well-established marketing tool for airlines. TAP Portugal takes us behind the scenes of the production of their latest. With this presentation the airline weaves-in brand identity and values, and adds destination marketing to boot.

In an interesting spin, TAP recruited ordinary people to feature in the film instead of hiring actors to play passengers.

Marisa Garcia

After working for sixteen years in aviation, specializing in aircraft interiors design and aviation safety equipment, and getting hands-on with aircraft cabins in hangars around the world, Marisa Garcia turned her expertise into industry insight. She has been reporting on aviation matters since 2014. Every day, she's putting words to work.

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