Breakout the Champagne! The New Singapore Airlines Mobile-Friendly Website Has Sparkling UX

Singapore Airlines has redesigned its website with a sparkling UX interface that looks fabulous on all devices, from desktop to smartphone.

The new Singapore Airlines sites have a sparkling UX on all devices.

User-friendly interface, travel inspiration, easy bookings, and a link to the airline’s content site, make Singapore Airlines’ new website pretty, and pretty useful.

The new Singapore Airlines sites are designed to be mobile-friendly.

Singapore Airlines’ dedicated ‘The Lengths We Go To’ site entices visitors learn more about the airline and reinforce its commitment to quality.

The new SIA website makes browsing for travel inspiration–and booking those tickets–easier.

It also features links to insight articles on a dedicated The Lengths We Go To site, where visitors can learn more about the airline’s activities, products, and services.

It’s a very clever combination of travel search, bookings, and content platform.

And it looks gorgeous!

This comes on the heels of the airline’s complete overhaul of its mobile apps, which included the debut of an image-rich Apple Watch app.

Singapore Airlines’ new Apple Watch app capitalizes on the devices rich screen to be both useful and visually striking.

The airline redesigned all its mobile apps at the same time as it introduced its new Apple Watch app.

It also follows SIA’s introduction of a new Premium Economy cabin, which I had the pleasure to see debut in Singapore. I found it comfortable, modern and masterfully designed and crafted.