Flight Chic

Airline Industry News, Trends, Analysis

Day: 15 August 2015

#Puttin' on Airs

We Need an Oscar for Airline Brand Storytelling, ‘Cause JAL Just Won

If you’re an airline brand (or any brand) wondering whether your storytelling works, you might consider the JAL method: test it on people who don’t speak your language, and leave out the subtitles.