We Need an Oscar for Airline Brand Storytelling, ‘Cause JAL Just Won

Sadly, I don’t speak or read Japanese. But you don’t need Japanese to appreciate the message of this masterful JAL storytelling video.

According to Google, the title translates as: “Now, beyond the line.”

If you’re an airline brand (or any brand) wondering whether your storytelling works, you might consider the JAL method: test it on people who don’t speak your language, and leave out the subtitles.

If you do speak Japanese, feel free to tell me what is said in this video, but I love it in any language.

Marisa Garcia

After working for sixteen years in aviation, specializing in aircraft interiors design and aviation safety equipment, and getting hands-on with aircraft cabins in hangars around the world, Marisa Garcia turned her expertise into industry insight. She has been reporting on aviation matters since 2014. Every day, she's putting words to work.

Recommended Articles

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: