Hawaiian Airlines has produced a beautiful destination safety video that will get you dreaming of warm days on the beach and cool treks through verdant mountains. As an added twist, the video comes with subtitles in Hawaiian, so you can catch up on the lingo before you land.
If anything, that should get passengers to pay close attention, but the locations are gorgeous! Hawaiian made this a true ‘ohana project by featuring cabin crew and their family in the video demonstrating the safety instructions while enjoying fun outdoor activities.
Radasha Ho’ohuli, a flight attendant with Hawaiian for three years—and a hula dancer since the age of 7—beautifully interprets the safety instructions in the traditional dance.
“I love when guests ask me where my favourite places to go are because I know they’re really looking for a unique and memorable experience,” Ho’ohuli said.
Flight attendant Valerie Akiona, who enjoys hiking in her free time, treks the slopes of Haleakala with her husband (also a Hawaiian Airlines flight attendant) and two children in the video.
“Most of us grew up with this amazing landscape as our playground,” Akiona said. “It’s instilled in us to not only malama ‘aina (take care and nurture the land), but also enjoy it with our friends, family and guests.”
Akiona added: “I want people to watch and listen to the safety instructions, but I also really hope when they watch it, they say, ‘Hey, where is that? I’d love to go there,’ knowing that they absolutely can make that a part of their trip.”
Alisa Onishi, brand management and development for Hawaiian Airlines said of the project: “Casting our pilots and flight attendants allowed us to deliver our safety message while capturing each employee in their element, doing what they love, sharing their personal stories and favourite places with our guests.”
The video is actually subtitled in five languages: Hawaiian, Chinese, Japanese, Korean and English, so many can learn to speak local.
To celebrate the video’s launch, Hawaiian Airlines is running a social media contest and asking for destination images, shared on Instagram or Twitter, with the hashtag #HAOnLocation. The winner gets 140,000 HawaiianMiles. This contest (fine print in link) runs through September 18 and is only available to U.S. residents.