Marisa Garcia 
The International Air Transport Association (IATA) has announced that its theme for the upcoming 2015 World Passenger Symposium (WPS) in Hamburg will be “Innovating Better, Together,” reflecting the importance of collaboration between all sectors of the aviation industry to improve the passenger experience.
The WPS event, takes place in Hamburg, Germany, this 20-22 October, and is expected to attract more than 700 high-level delegates including airlines, global distribution systems and travel technology providers, airports, and travel management companies.
Flight Chic will be present to report on site and will share insights live on Twitter. Follow the handle @designerjet.
The organisation highlights two key milestones already achieved: IATA’s New Distribution Capability (NDC) standard, which is moving into the implementation phase, and the Fast Travel program, which now reaches some 24.4% of global travellers.
With the participation of a cross-section of industry stakeholders, IATA expects that WPS will move the process of improvements further along. Discussions will focus on collaborative efforts to drive positive change in the customer experience.
“Aviation is a team effort. From the moment someone begins to plan a trip to their arrival at their destination, we have numerous touch points to interact and influence their experience,” said Tony Tyler, IATA’s Director General and CEO, who will deliver the keynote address at WPS. “WPS 2015 provides a unique opportunity for stakeholders in the air travel value chain to examine challenges to delivering a superior passenger experience while agreeing a vision for tomorrow’s service ideals.”
Highlights of the agenda follow:
- The Leadership Panel will discuss the theme of Innovation
- The CIO Forum will address the topic of Digital Transformation in Aviation
- Presentation of the results of the IATA/Tnooz THack @ Hamburg 2015 focused on passenger experience and travel merchandising solutions using the NDC technical standard
- The 2nd edition of the Passenger Innovation Awards
- Other topics to be presented include: NDC in action including an update on the NDC Innovation Fund; Results from the 2015 Global Passenger Survey; trends in passenger cabins including connectivity; the always-connected passenger; and new directions in order management.
Featured Image: Tony Tyler presents SkyZen, a Jawbone app which will help passengers measure and improve their rest onboard. SkyZen is one of several passenger experience improvement projects IATA has introduced in collaboration with industry partners./IATA
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