Marisa Garcia Etihad Airways has taken its new Reimagined cabins on a road tour through key European markets, displaying full-sized mock-ups of its The Residence three room cabin, First Apartment, Business Studio, Economy Smart Seat, and the B787 First Suite in a specially designed exhibition vehicle, decorated with the airline’s new ‘Facets of Abu Dhabi’ livery.
Etihad hopes to give commercial partners and consumers a first-hand experience of the airline’s revolutionary new cabin and inflight service products.
“Our cabin products have captured the world’s imagination, setting a new standard in sophisticated flying,” says Peter Baumgartner, Etihad Airways’ Chief Commercial Officer. “The Etihad Airways Mobile Exhibition will give our corporate and industry partners an understanding of the innovation and creativity which went into designing these industry-leading cabins.”
(Click gallery to enlarge)
The exhibition vehicle weighs approximately 22 tonnes and measures 50m², and is 16m long.
The first phase of the tour began on 24 September in Switzerland’s commercial capital, Zurich, in time for the start of the Zurich Film Festival, of which Etihad Airways is a major sponsor. From there, the Etihad-avan will head to Munich, Frankfurt, Hannover, Düsseldorf, Paris, Lyon, Strasbourg, Cannes, Milan, Torino and Bologna, ending in Amsterdam on 14 December.
“We are delighted to commence this tour in Switzerland, which is world renowned for design, craftsmanship, hospitality and generosity of spirit. These are all core elements of the Etihad Airways brand and service philosophy, now brilliantly showcased in this mobile exhibition,” says Baumgarnter.
The second phase of the tour will begin in January 2016, with the Etihad Airways Mobile Exhibition visiting the UK, Ireland, Belgium and Spain, followed by a return tour to the European cities toured during the first phase this fall and winter.
