Not Quite #PizzaRat, but Close: JetBlue Gets New Yorkers to ‘Steal’ Posters for Goodies

How far will you go for freebies? Are you bold enough to rip a poster from a bus stand and walk away cool as a iced cucumber?  Evidently, New Yorkers are. According to AdWeek, some go-getters took jetBlue up on a #NYCTakeoff challenge and ripped off 181 bus shelter ads across the five boroughs.

Did they get fined for this pilfering? No! They were rewarded with a whole assortment of treats, including round-trip tickets onboard JetBlue’s fresh Mint cabin. Nice.

When the Pizza Rat thing happened, I asked whether any airline could possibly jump on that trend.

It’s not that JetBlue timed the promotion to coincide with this viral hit, but this rip-a-trip campaign sure fits the Pizza Rat never-miss-an-opportunity theme.

ICYMI (Where were you?!?)

Having to tote a super-sized JetBlue coupon around New York for treats is not quite the demonstration of perseverance of Pizza Rat–but it’s still pretty impressive.

New York: If you can take it there, you can get anywhere.  

Marisa Garcia

After working for sixteen years in aviation, specializing in aircraft interiors design and aviation safety equipment, and getting hands-on with aircraft cabins in hangars around the world, Marisa Garcia turned her expertise into industry insight. She has been reporting on aviation matters since 2014. Every day, she's putting words to work.

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