Emirates Airlines has signed Jennifer Aniston as its brand ambassador for a new $20m global TV and digital campaign and it’s sure getting its money’s worth in giggles.
In this first ad, Aniston dreams that she’s stuck on a plane with no showers or bars. Gasp!
It’s quirky and amusing, in contrast to more stylised high-concept commercials touting the luxury of competitors’ premium products.
“Jennifer Aniston’s appeal and effortless connection with a global audience makes her the perfect choice for our campaign,” said Boutros Boutros, Emirates’ divisional senior vice president for marketing & brand. “As one of the busiest women in Hollywood, Aniston, like many of our customers, enjoys downtime only when she is travelling. At Emirates, we ensure the experience is an exceptional one.”