What can you do when the Star Wars franchise is the hottest thing in the universe and another airline already took the official franchise partnership? Get creative, of course. That’s what Etihad has done by bringing a little bit of the Force (albeit the Dark side) to its ongoing Simulator Challenge series.

The video has only just gone up on the airline’s YouTube channel a few hours ago, so we’ll have to see whether it has the lasting power to click with viewers and go galactic.

Written by

Marisa Garcia

Putting words to work.