Self-Service Technology is the Future of Air Travel in Brazil

Passengers in Brazil are embracing self-service check-in technology using their smart-phones, personal computers and airport kiosks, SITA reports.

  • 80%  of passengers in Brazil said they liked using web check-in services
  • 76% of passengers in Brazil said they like using self-service kiosks
  • Only 65% said they liked checking-in at the desk

More than half of passengers surveyed still use check-in desks, higher than the global average of 43%, but SITA believes the trend is moving away from desks to digital.

“When asked which technology they would use for their next flight, face-to-face check-in was only picked by 28% with a strong move to using personal computers (35%) and mobile devices (24%),” states the SITA report.

Elbson Quadros, SITA Senior Sales Director, Brazil, said: “Rising passenger numbers can put a strain on services at the airport but by using technology such as web and mobile check-in airlines and airports can reduce the pressure. Here in Brazil it is encouraging to see that passengers are happy to use self-service and in fact, would like more. Airlines and airports can be confident that focusing on self-service technology, especially mobile services will make passengers happier.”

Brazilians who travel are mobile (83% own smartphones vs. 23% of the general population), and want to use their devices when traveling.

  • 83% of passengers would definitely use flight updates to their mobiles
  • 72% want updates on their baggage collection

Further, 17% use self bag drop services, a number that is expected to grow to 35% over the next year.

Brazilian passengers surveyed were enjoyed their dwell time at the airport terminal (the period after clearing security and before boarding the flight).

  • 93% expressed positive emotions about this dwell time
  • 84% valued entertainment options available
  • 83% enjoyed food and drink concessions at the terminal

Marisa Garcia

After working for sixteen years in aviation, specializing in aircraft interiors design and aviation safety equipment, and getting hands-on with aircraft cabins in hangars around the world, Marisa Garcia turned her expertise into industry insight. She has been reporting on aviation matters since 2014. Every day, she's putting words to work.

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