Emirates and Boeing Partner for Epic UAV Destination Filming Project

Emirates and Boeing have partnered to sponsor ‘View from Above’ UAV aerial filming project which will span 18 destinations around the world.

Emirates describes the ‘View from Above’ project as “one of the largest aerial filming projects ever conducted using unmanned aerial vehicles (UAVs).”

Filming took place in 18 destinations on five continents, including Emirates’ hub in Dubai and Boeing’s home in Seattle.

The airline has established a dedicated ‘View from Above’ microsite where visitors can spin the globe to view films taken at various locations.

By using drones, the project team could film locations that would have been difficult with traditional helicopter and fixed wing aerials, such as deep caves and beneath jungle foliage.

In Japan, drones were used to film in between the branches of cherry blossom trees and hover over steep waterfalls.

Over 13 qualified drone pilots from around the world worked on the filming project, which was produced and directed by MOFILM. Footage for Dubai was provided by Dubai Film.

Safety First

Justin Thomas Ostensen from Shotwell media, who piloted the drone to shoot the Seattle film, describes the process to ensure safety when filming destinations using drones:

“Safety really comes down to the individuals and companies flying drones to be responsible, cautious, follow common sense rules and operate within a strict set of pre-flight and post-flight procedures,” he said. “Drones are very safe with failsafe features that create high levels of reliability and stability. However, extensive experience is required to operate drones for aerial filming. A blend of technical knowledge and creativity are a prerequisite to achieving cinematic aerial imagery.”

A Fresh Take on Popular Destinations

Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing and Brand says of the project: “The beautifully crafted films produced for this project not only feature destinations within our network in a stunning new light, but also utilise innovative technologies in creative ways to produce dramatic footage. Our aim is to always connect with our audiences around the world, and we hope that people are inspired by these unique films.”

Jerry Verges, Vice President, Global Brand Marketing for Boeing Commercial Airplanes describes the partnership with Emirates for this project as “a tremendously exciting venture.”

“The combination of technology, art and innovation to bring about these fabulous vignettes of Emirates’ destinations around the world is remarkable. We are proud that the Boeing 777 is an integral part of Emirates’ fleet taking people to all these amazing destinations,” says Verges.