Airline Industry News, Trends, Analysis

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Airlines Smart Branding The Competitive Edge The Flight Fantastic

Turkish Airlines Takes Film Franchise Marketing to New Heights

Last night, for Super Bowl 50, the world got a peek at the Gotham and Metropolis commercials Turkish Airlines had previously announced as part of its new Batman v Superman: Dawn of Justice campaign in collaboration with Warner Bros studios, featuring Ben Affleck in his role as Bruce Wayne and Jesse Eisenberg as Lex Luthor.


Aviation Matters The Competitive Edge

SAS Traffic Grows in January 2015

SAS has issued its traffic reports for January 2016, showing positive growth in passenger traffic, with a decline in passenger load factors compared to January 2015. Scheduled traffic (RPK) increased 11.4% Capacity (ASK) was up by 14.8%. Load factor decreased by 1.9 p.u. to …