Airline Industry News, Trends, Analysis

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Airlines Smart Branding The Competitive Edge The Flight Fantastic

Turkish Airlines Takes Film Franchise Marketing to New Heights

Last night, for Super Bowl 50, the world got a peek at the Gotham and Metropolis commercials Turkish Airlines had previously announced as part of its new Batman v Superman: Dawn of Justice campaign in collaboration with Warner Bros studios, featuring Ben Affleck in his role as Bruce Wayne and Jesse Eisenberg as Lex Luthor.

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Aviation Matters The Competitive Edge

SAS Traffic Grows in January 2015

SAS has issued its traffic reports for January 2016, showing positive growth in passenger traffic, with a decline in passenger load factors compared to January 2015. Scheduled traffic (RPK) increased 11.4% Capacity (ASK) was up by 14.8%. Load factor decreased by 1.9 p.u. to …