JetBlue has partnered with Arianna Huffington to promote good sleeping habits, but the airline is hardly snoozing.
I’ve recently written about JetBlue’s swift response to opportunities opening up in the market after the Virgin America sale to Alaska Airlines, and the airline keeps taking bold steps forward.
JetBlue partnered with Huffington to promote her new book–and her new mission to improve lives by promoting healthy rest habits–with a unique #SleepRevolution campaign.
It’s an obvious tie-in for brands promoting their rest products, but that is why it was so clever of JetBlue to get in on this message.
Getting in bed with an influencer of Arianna’s magnitude, and these sleeping products companies, to promote rest sends a message about JetBlue’s cabin products.
It also proves that the JetBlue branding team is wide awake..wide awake..not sleeping.
(Figuratively. I’m sure they are all taking Arianna’s good advice and catching adequate Zs).
Hey all, we’ll be on Facebook Live at 5 PM to discuss The #SleepRevolution with @ariannahuff at JFK’s T5! pic.twitter.com/INfGLg4ngq
— JetBlue (@JetBlue) April 19, 2016
We're proud to be with @ariannahuff @HuffingtonPost & @JetBlue for a special discussion on #sleep #SleepRevolution pic.twitter.com/RHLrchH3xo
— Philips Sleep and Respiratory Care (@PhilipsResp) April 19, 2016
Light impacts your sleep. Philips' @shereeford tells fliers about our goLITE BLU energy light. #SleepRevolution pic.twitter.com/u7fJMQPWFP
— Philips Sleep and Respiratory Care (@PhilipsResp) April 19, 2016
Had so much fun signing books at @JetBlue today. Thanks to everyone who came out to the #SleepRevolution panel! pic.twitter.com/HbhFQRIbIK
— Arianna Huffington (@ariannahuff) April 19, 2016
We're flying @JetBlue tonight! Get ready for sleep tips from the air later on. ✈️ #CommitToSleep #sleeprevolution pic.twitter.com/qDhUUixM2Y
— Sleep Number (@sleepnumber) April 19, 2016
.@SleepGeekPete + @ariannahuff are ready for the @JetBlue flight w/ our sleep masks! #CommitToSleep #SleepRevolution pic.twitter.com/LSzKFLTMUW
— Sleep Number (@sleepnumber) April 19, 2016
Whoa! They’re not even flying Mint!
To celebrate the launch of @ariannahuff’s #SleepRevolution, we’ve added @MetroNaps EnergyPods for customers @ T5! pic.twitter.com/LofViAfPNA
— JetBlue (@JetBlue) April 20, 2016
I saw one of these at AIX, used on a promotional stand. They seems like a great way to zone-out at the terminal.