Finnair Introduces Ivana Fly and Buy

Finnair keeps making its inflight retail tempting and fashionable with the introduction of a new retailer: Ivana Helsinki, a clothing shop which will be introduced on Finnair’s A350 Nordic Sky Wi-Fi portal.

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Finnair Nordic Sky Wi-Fi Portal. Source: Finnair

Ivana Helsinki is an independent art, fashion & cinema brand, which describes itself as blending “Slavic melancholy and pure Scandinavian moods” in its women’s fashions.

“Ivana Helsinki collections are like small ballads with charming, soulful and savvy tones. The family-operated Ivana Helsinki atelier is based in downtown Helsinki where unique pieces and small-series production are done. The company is founded in 1998 by Paola Ivana Suhonen, who is a Helsinki born designer, artist and filmmaker.”

So, yeah.

If you’re in that kind of mood, you can dress from head to toe in Ivana Helsinki collection by ordering directly on your smartphone, iPad, or laptop connected to Finnair’s Nordic Sky Wi-Fi portal.

“Ivana Helsinki is the second sky shop we open in our acclaimed Nordic Sky Wi-Fi portal,” says Jarkko Konttinen, Vice President, Inflight Experience, Finnair. “We began with the Makia Clothing cooperation in February and this new launch with Ivana Helsinki shows our commitment in enhancing our product selection.”

“We will continue to further develop the shopping experience for our customers and we are committed in introducing new services to enhance the overall customer experience onboard,” Konttinen adds.

Access to Finnair’s A350 Nordic Sky Wi-Fi portal is free, no matter what class you’re flying. The portal also links to finnair.com, news services, and Finnair destination information, customer care, and pre-order shopping. Passengers can also book Cabforce Taxi Service to the destination airport, and arrange destination activities like trips, dinner cruises and concert tickets with Viator Destination Services.

Marisa Garcia

After working for sixteen years in aviation, specializing in aircraft interiors design and aviation safety equipment, and getting hands-on with aircraft cabins in hangars around the world, Marisa Garcia turned her expertise into industry insight. She has been reporting on aviation matters since 2014. Every day, she's putting words to work.

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4 Comments

  1. […] Beyond delivering high-speed Wi-Fi to passengers, eXConnect In-Flight Connectivity gives airlines options to improve cabin services with connected crew using tablets to recognise the VIP passengers who need extra care, and allowing for creative in-flight retailing along the lines of Finnair’s buy and fly offering. […]

  2. […] its new A350XWB planes and will extend the service through the fleet) has introduced creative Wi-Fi enabled in-flight retail through exclusive partnerships with Finnish fashion […]

  3. […] the airline’s digital ancillary strategy to date, including the bidding sales of upgrades and digital onboard retail rare paying […]

  4. […] has also worked closely with Reaktor on the Nordic Sky inflight entertainment and Wi-Fi portals for the new A350 XWB […]

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