JAL Economy Class Meals Get A Nom-Nom Upgrade

JAL new Hokkaido Economy Meals, Omelette Rice, under the supervision of Gotoken (Hakodate)

JAL introduces new meals to Economy class destination themed meals on select international routes starting in June.

New Hokkaido theme menus will be served on flights to China, Hong Kong and Taiwan.

The airline is promoting the “Hokkaido Brand” through various activities including tourism and food to help revitalise local industries and the economy of the region. The dishes served onboard include famous Hokkaido sweets.

The first dish is ‘Two Flavour Curry and Rice’ developed by Gotoken, a historic Japanese-style western restaurant established in 1879 in Hakodate.

Other of the “Hokkaido Brand Dishes” which will be phased in until September 1, were also prepared under the supervision of Gotoken chefs.

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AIR MOS Salad Burger

The airline is also introducing ‘AIR MOS Salad Burgers’ on select outbound flights from Japan to North America, Europe and Australia starting on June 1.

“AIR MOS Salad Burger” is the sixth collaboration of a series of innovative in-flight menus designed by JAL and MOS BURGER jointly, following the previous provision of well-received menus such as AIR MOS TERIYAKI BURGER, AIR MOS RICE BURGER, AIR MOS TERIYAKI EGG BURGER etc,” the airline states.

“This new burger in JAL original style is using genmai (brown rice) miso and sesame sauce instead of aurora sauce of MOS Salad Burger, which is one of the most popular burger in MOS BURGER shops. JAL passengers onboard can enjoy arranging and making their own burger and savour harmony of all the layers.”

MOS Salad Burgers will be served as a second meal service both in Economy and Premium Economy Cabins.

Destination marketing meets food tourism and branding ‘home.’ It’s all yummy!

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