A burger. A plane. A VIP seat. A fascinating documentary journalist with an out-of-date phone. Wi-Fi.
This is this week’s top passenger experience story. Because I said so.
Because people will pay for Wi-Fi. Just Because.
OK, so yesterday was surreal and Brexit happened.
But the night before the day that was, I was tickled pink by a story I didn’t get around to sharing, due to the fate of the western world and all of that malarkey.
Today, I’m making up for that with this brilliant illustration that Wi-Fi not only makes flying better for people on a plane but also can make the world better for people on the ground. And for unusual stuffed toys.
David Farrier is an investigative journalist/film maker from New Zealand who has an established record for tracking down the random and finding a juicy story.
He is responsible for a new film about the bizarre world of tickle-video bullying. Yes. You read that right. No. It’s not a joke. Tickle-video bullying happens, and Farrier exposed its dark side to the world.
But on his way to the premiere of his film, the sight of fellow passenger above with Burger on the side–protected from turbulence by the wise donning of a seatbelt–tickled Farrier’s funny bone enough for him to pull out his wallet and pay for a Wi-Fi connection.
Burger’s Flying Adventure.
Some Friendships are Meant to Last
Sometimes Serendipity Happens
And State-of-The-Art Technology Matters
I Know What You’re Thinking
Could Burger Flyer have been a clever publicity stunt to promote an obscure investigative film which has performed rather well with critics on its own merit?
In today’s odd world, anything is possible. I’ve reached out to Farrier and to Burger’s travel buddy to learn more, and I’ll be sure to update you when I find out.
But that’s not really the point, for aviation.
Life at 30,000 Feet
The point is that today’s travellers want to be able to do in the air what they do on the ground. They want the same continuity of communication, the same ease of interaction, be it for business or pleasure.
In fact, if Burger Flyer is a publicity stunt, it proves just how useful onboard Wi-Fi can be for the enterprising traveller.
If passengers are willing to pay to connect, just to give the internet a giggle–possibly to start a meme or to promote a film about a problem you didn’t know you had to worry about yesterday–then it’s a wonderful world we live in that they can do so.
Does Wi-Fi matter? You decide.
Now Get Back to Your Regularly Scheduled Whatever