Finnair has partnered with Alitrip to offer exclusive tour packages which will bring the airline’s Chinese customers to Lapland to enjoy the Northern Lights.
Alitrip, a fast-growing online travel platform in China owned by the Alibaba Group, has signed a long-term strategic partnership with Finnair, which the airline expects will bring approximately 3,000 Chinese tourists to Finland this winter season.
The two have designed a special 7-day/5-night tour package to Finland and Lapland which includes 1 night in Helsinki, 2 nights in Rovaniemi and 2 nights in Ivalo.
“Finland and Lapland have many great things to offer and this new cooperation between Finnair with Alitrip will be a great opportunity for Finland to showcase itself to the Chinese public,” says Juha Järvinen, Chief Commercial Officer, Finnair. “Thousands of Chinese tourists are expected to visit Finland during the winter months with this new package. Our aim is to grow this long-term cooperation between both companies every year.”
Finnair flies from six cities in Greater China, including year-round flights to Beijing, Chongqing, Hong Kong and Shanghai, and seasonal services to Guangzhou and Xi’an, with up to 32 weekly flights during the peak summer season.
With this agreement, Finnair becomes the first European airline to work with Alitrip on designing a tourism program of this kind.
To support the new program, Alitrip will establish a service center in Rovaniemi which will offer travellers dedicated, local customer service.