Finnair’s user-friendly mobile app has won a well-deserved Red Dot Award in the category of Communications Design.
The Red Dot Awards celebrate the best in design and winners are selected by a jury of 26 industry experts after an extensive evaluation and appraisal process. The jury consists of well-known designers as well as respected professors and journalists in the design industry.
The airline’s app is designed around travellers needs on-the-go and includes flight bookings, mobile check-in, Finnair Plus points account management, travel information and tips to help passengers prepare for their upcoming trip. It features a clean UX and is highly intuitive.
The app works on iOS and Android devices as well as the Apple Watch, and was created through a collaboration with Finish creative agency, Reaktor, which specialises in the design of digital services for consumer brands.
Finnair has also worked closely with Reaktor on the Nordic Sky inflight entertainment and Wi-Fi portals for the new A350 XWB aircraft.
On the Right Track
“This award stands as a good indication that we are on the right track in the development of our digital services,” says Jaron Millner, Vice President for Direct Business at Finnair. “Our primary objective for the application has been to make the travelling experience as smooth as possible for users. Early on in the development phase with Reaktor, we put a lot of time and emphasis on the application’s service design to ensure that the different functionalities made the journey easier for travellers.”
“Finnair made a very brave decision by renewing their digital services and are already making waves within the air travel industry. At the moment, Finnair is a trendsetter and the company will be under close scrutiny in the near future as more and more companies want to grasp the full potential of digitalization,” says Konsta Hansson, General Manager for Reaktor Aero. “Hopefully we can encourage more and more companies to move towards customer-oriented design and enable better experiences for air travellers in general.”
This isn’t the first award the app has received since it launched in 2014. Most notably, European Design organisation gave Finnair last June a Silver Award in the Mobile Apps category.