Copenhagen Airport’s Tax Free stores have come up with a clever way to promote beauty products, by sharing top make-up application tips targeted at a young and vibrant traveller demographic.

The short beauty how-to videos are filmed “on-set” at CPH and feature Danish movie and television star, Stephania Potalivo, a popular favourite who stars in the TV2 comedy Sjit Happens.

Stephania learns the best way to do wing-tip eyeliner.

Gets advice to perfect the smokey eye technique.

Learns how to use base, highlights and shadows to contour the face.

And how to create alluring ombre lips.

Of course, Stephania doesn’t need any of these to be an attractive young woman, but it sure is a fun way for an airport Duty Free shop to boost cosmetics sales!

The videos, in Danish and starring a very popular young Danish actress, are clearly targeted at local consumers. But it’s a great idea which demonstrates the importance of lifestyle content marketing.

Well done, CPH! (Do try this at home.)

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