Marisa Garcia The independent airport lounge membership program Priority Pass and Japan Airlines (JAL) have established a new partnership which offers the 30 million plus members of JAL’s worldwide frequent flier program, JAL Mileage Bank (JMB), to redeem miles for Priority Pass Prestige Membership.
In exchange for 40,000 miles JAL Mileage Bank members would get free unlimited access to Priority Pass’ global lounge network. The Priority Pass Prestige Membership normally costs US$399 for one year, and offers free unlimited access to more than 950 lounges in over 400 cities.
JAL is the first airline to let customers redeem air miles for a Priority Pass membership.
JMB members can redeem their miles for a Priority Pass Prestige Membership through JAL’s website. Members can download the Priority Pass smartphone app use a Digital Membership Card, or opt for a physical card which will be sent to their selected address.
Jun Kato, Executive Officer of Japan Airline expects the new collaboration with Priority Pass to boost the value of JAL’s mileage program for its customers around the world.
“We believe that Priority Pass will greatly enhance the convenience and comfort of the airport experience and as a result, increase the loyalty of all our JAL Mileage Bank members,” he said. “This collaboration will cater to all our Members around the world and they will now be able to enjoy a comprehensive network of over 950 lounges worldwide, through the easy conversion of their JAL Mileage Bank Miles.”
Tony T. Low, Senior Vice President and General Manager, Asia Pacific for Priority Pass, part of the Collinson Group commented, “With over 950 lounges worldwide, Priority Pass has the largest lounge portfolio of any independent provider, and the number of new lounges in our network continues to grow each month. We continue to see strong demand for access to our lounges, with a Priority Pass Member using a lounge every 3 seconds and enjoying a seamless digital experience using our Digital Membership Card.”
