United Airlines is helping raise funds for disaster relief for victims of Hurricane Matthew by offering 5 million frequent flier miles in exchange for donations from the public.
The airline will also match up to $100,000 in customer donations.
The miles for donations program is coordinated through a collaboration with the American Red Cross, Americares, Airlink and OperationUSA, with funds to be collected through the on-line donations platform CrowdRise.
MileagePlus customers who donate can earn up to 1,000 bonus miles by entering their MileagePlus number at the time of their donation. United has tiered the miles rewards based on the size of their donation:
- Donate $50-$99 – Earn 250 bonus miles
- Donate $100-$249 – Earn 500 bonus miles
- Donate $250 or more – Earn 1,000 bonus miles
“The thoughts of our entire United family are with the families and individuals affected by this devastating storm,” said Brett Hart, United’s executive vice president and general counsel. “Our customers and employees have shown their generosity and eagerness to help time and time again in disasters such as Hurricane Matthew. It is our hope that partnering with these organisations will help provide relief to those who need it most.”
The miles for donations will be awarded to customers on a first-come, first-served basis through Oct. 21, 2016.