As The Designair reports, British Airways raises onboard comfort standards with these collectible First Class amenities kits.

They reflect the brand’s national identity and are a beautiful complement to the airline’s new First Class cabins.

BA has been under fire recently for its Economy menu decisions, but it clearly understands that delighting high-revenue passengers is a must.

The airline has done nothing wrong, really. It has only matched the meal service standards of competitors in Europe.

But the problem is that BA has built is brand over the years by offering more and better. These kits are a nice return to that tradition.

Written by

Marisa Garcia

Putting words to work.