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Norwegian and Boeing Deliver Virtual Dreamliner Flights To Westfield Stratford

Want a cheap holiday? Have 15 minutes to spare? You can now go to Westfield Stratford and fly a Boeing Dreamliner for free.

Low-cost airline Norwegian has teamed up with Boeing to launch a 5D virtual reality experience at Westfield Straford City of the airline’s Boeing 787 Dreamliner. Visitors can enjoy a virtual 15-minute transatlantic holiday in the USA.

The virtual reality flight was created by VR production studio Visualise, on a Norwegian Boeing 787 Dreamliner and simulates flights to three-landmark US cities – New York, Los Angeles and Miami – condensed into a 15 minute experience.

The structure for the simulation measures 20m x 6.5m and resembles the cross-section of a Boeing 787 Dreamliner. It is also the biggest event structure ever built at Westfield Stratford City.


“By wearing virtual reality headsets, participants can experience 360-degree views, the sounds and motion of a Norwegian Boeing 787 Dreamliner flight in the economy and Premium cabins from the UK to the USA. By checking in, boarding the aircraft and landing in the US, participants will start their virtual USA holiday learning about key features of the Boeing 787 Dreamliner before being immersed in the vibrant, energetic scenes of New York, Los Angeles and Miami to entice potential holidaymakers to Norwegian’s low-cost transatlantic fares from £135,” the airline states.

Norwegian is also encouraging participants to use #USAtheNorwegianWay on social media to enter a prize draw for the chance to win a holiday to any one of Norwegian’s eight USA destinations direct from London Gatwick. Shoppers and passerbys can also try out the virtual reality headset to view the Boeing flight experience.

Stine Steffensen Børke, VP Marketing at Norwegian said: “Norwegian has always been a trailblazer in technology with free Wi-Fi on all European flights and now we’re the first airline in the UK to offer a virtual reality USA holiday. As we continue to take off in the UK, we’re embarking upon the most eye-catching ways consumers can engage with our brand by demonstrating that low-cost can mean high quality in a truly fascinating way.”

The pop-up is now open until 14 December 2016 every day from 11am – 8pm, except Sunday, which is open from 12pm until 6pm, and is located at The Gallery in Westfield Stratford City.


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