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Etihad Shares Big Fashion Show Retrospective

Etihad Airways has shared a video series of its successful 2016 global fashion show collaboration, coordinated through the airline’s partnership with WME | IMG Fashion.

The airline is the official sponsor of fashion shows around the world and has strutted its style from Berlin to Lakme to Sydney to New York to London and finally Milan.

That’s a lot of runway.

I caught up with Amina Taher, head of Corporate Communications for Etihad Airways, who was responsible for coordination of the airline’s corporate prescence at these global events while she travelled between New York and London.

She shared the importance to Etihad of appealing to women as travel decision-makers, and was also candid about what it’s like to work as a woman leader in a male dominated industry.

You can read her insights in my article for the APEX (Airline Passenger Experience) association.

Etihad Airways | July 2016 | Mercedes-Benz Fashion Week Berlin



Etihad Airways | August 2016 | Lakme Fashion Week



Etihad Airways | August 2016 | Mercedes-Benz Fashion Week Australia


Etihad Airways | September 2016 | MADE Fashion Week, New York


During New York fashion week, the airline also organised a special event marking the 20th anniversary of Jimmy Choos with a dedicated VIP lounge and exhibit at Skylight at Moynihan Station.

Etihad Airways | September 2016 | London Fashion Week


Etihad Airways |September 2016 | Milan Fashion Week

Featured Image: (From left to right, flanked by Etihad Airways cabin crew), Amina Taher, head of Corporate Communications, Etihad Airways, and Sandra Choi, Creative Director, Jimmy Choo, celebrate the opening of the Jimmy Choo VIP Lounge hosted by Etihad Airways and WME | IMG at Skylight at Moynihan Station. Image via Etihad Airways

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