Marisa Garcia EveryMundo, which provides performance marketing solutions for the global airline industry, has appointed two new business directors to extend its global services.
Oliver Dunn joins EveryMundo as Director of Business Development in Miami, while Jonathan Liu is the new Managing Director for the Asia-Pacific (APAC) region, based in Hong Kong.
Dunn has more than a decade of experience in business development and revenue growth through sales management and marketing initiatives.
Before joining EveryMundo, he held a sales leadership role at Intelligent Medical Objects (IMO), helping the medical software company grow into a $50 million-a-year business.
“I am thrilled to bring my years of software experience to EveryMundo in support of digital marketing strategies and solution platforms that help airlines boost their digital power,” said Dunn.
Liu’s CV includes expertise in search engine optimisation and marketing, paid search and online advertising management for such companies as Yahoo!, Expedia, and Hotels.com’s Asia brand.
Earlier in his career, Liu founded and managed his own digital marketing agency, specialising in media buying and optimisation, web development and social media.
“With digital travel sales in the APAC region estimated to grow more than 21% within the next year, the need has never been greater for airlines to increase their digital power, drive direct-channel growth and own their customers,” said Liu. “I look forward to helping airlines take back control of the online booking channel.”
Adapting to Market Growth
Headquartered in the US, EveryMundo has extended its presence in both Latin America and Europe.
The companies global expansion strategy, supported by the hiring of Dunn and Liu, prepares EveryMundo for worldwide digital travel sales growth projected as 11.5% to $629.81 Billion by the end of 2017.
Since its launch in 2006, EveryMundo has built and managed global campaigns through advanced digital marketing technology products and services for more than 20 of the world’s airlines in over 25 languages and over 60 countries.
EveryMundo’s solutions optimize direct online booking channels. The Company’s flagship technology airTRFX® gives airlines a sophisticated online infrastructure which helps them compete with online travel agencies (OTAs): a page for every destination, route or travel product, in every language and every country, on any device.
EveryMundo’s suite of products include rapid mobile-device optimisation, and can also simplify the transition to more user-friendly UX on existing sites, which would help airlines comply with USDOT accessibility requirements.
EveryMundo Infographic on the Growth of Mobile
