Delta has revealed a new ad “4 A.M” which celebrates hard-working early risers with a very appropriate theme-tune.
The spot is the first of a new Delta campaign narrated by Academy Award Nominee and Golden Globe Winner, Viola Davis, who will be the voice of Delta for the next year.
“Viola Davis is an incredible talent and a natural fit for Delta and the “4 A.M.” spot that introduces her as the new voice of Delta,” said Tim Mapes, Senior Vice President and Chief Marketing Officer. “She is true to herself and, like many of our customers, wakes up every day with the grit, determination and will to go out into the world and conquer it.”
The new ad features the “Heigh-ho” tune sung by Snow White’s Seven Dwarves when heading out to the mines, and celebrates early bird Delta customers eager to embrace opportunities from the wee hours of the morning.
“They are ambitious and they cannot be stopped. Visit any Delta terminal around the globe and — no matter how early — each is graced with these should-be-sleepers, and the Delta employees who support them, as they head out to change the world,” the airline states in its announcement.
“While each customer journey may be different, they all share the in the same relentlessness mindset to be the difference that creates change. Delta’s frontline employees are also featured within the ad showing that same relentless spirit and thoughtful reliability in assisting customers in their pursuit,” Delta writes.
The new ad follows the inspirational theme of the airline’s previous Keep Climbing campaign, Narrated by Donald Sutherland, which encouraged Delta customers to stretch their horizons and test their limits.
The new “4 a.m.” ad was shot in New York, Shanghai, Mexico City and Los Angeles and will begin airing on Feb. 6.