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Flight Chic

Airline Industry News, Trends, Analysis

Day: March 23, 2017

#Airline Passenger Experience#Airlines#Aviation Matters#Sitting Comfortably#Smart Branding#The Competitive Edge#The Peanut Wars

Re-Baked Alaska: Too Different, Obviously, Does Not Work

Alaska Airlines will scrap the Virgin America brand and, instead, re-bake itself to offer a new product and fresh attitude. Is it enough?

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