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Changi Launches Sanrio Nordic Wonderland in Summer

Airline Industry News, Trends, Analysis


Changi Launches Sanrio Nordic Wonderland in Summer

Changi Sanrio Nordic Wonderland Festivities

Hello Kitty & Friends are putting on a special show at Changi Airport this June, as part of the airport’s mid-year festivities,  with a special entertainment program that has an unexpected Nordic twist.

Changi Airport is transforming itself into a Nordic wonderland—just in time for Summer—with a unique event this June sure to please Hello Kitty fans.

Events will include photo opportunities with Sanrio characters, immersive playtimes in snowfall, and mesmerising Northern Lights displays.

Changi Airport kicked off the Nordic festivities with a dance routine performance by Hello Kitty & Friends at Terminal 3 (T3) this past Friday.

Seven dancing Sanrio characters—Hello Kitty, My Melody, Pompompurin, Gudetama, Cinnamoroll, and the Little Twin Stars—with “fans squealing at their kawaii-ness.”

A few fans even got to take photographs with all seven characters after the performance.

“Whether our visitors are travelling or simply here to shop and dine, Changi Airport is constantly looking to delight and surprise with fresh and exciting experiences. We are thrilled to be the first in Singapore to host the seven well-loved Sanrio characters – the largest group ever in Singapore! Coupled with immersive Nordic experiences right here at Changi, we hope to deliver yet another memorable Changi Experience to all our passengers and shoppers this holiday season,” said James Fong, Vice President, Landside Concessions, Changi Airport Group.

Nordic adventures and winter fun for all this summer.

Special Nordic-themed experiences and activities await visitors to Changi Airport at T3’s Departure Hall during the mid-year holidays, which will last until 26 June. inspiring travel to the Nordic countries of Denmark, Iceland, Finland, Norway and Sweden.

It aims to inspire travel to the Nordic countries of Denmark, Iceland, Finland, Norway and Sweden.

Guests can walk through a Viking ship-inspired gallery, immerse in the beauty of the Northern Lights amidst a snowy landscape, or take a stroll along the charming Old Town of Stockholm, Sweden where they can also take a photo with the iconic Swedish Dala Horse.

Other fun and engaging activities including a LEGO play corner and a dance mat that allows aspiring artists to create their own ABBA remix. Some lucky participants could win air tickets to Nordic destinations.

Also in T3, at Check-in Row 11, Changi Airport has installed a Snow Fun House, where the young (and young-at-heart) can frolick in real snow, have fun building snowmen, check out an igloo, or ride a luge down a snowy slope. Visitors can also browse through a wide selection of exclusive Nordic animal plush toys and Sanrio character merchandise at the Nordic Gift Store located next to the Snow Fun House.

Visitors can also browse through a wide selection of exclusive Nordic animal plush toys and Sanrio character merchandise at the Nordic Gift Store located next to the Snow Fun House.

Santa Claus has also planned his summer holidays in Singapore, travelling from Finland to open the events at T3 on Friday and greeting visitors over the weekend.  us all the way from Finland and made a special early appearance at T3 today! Some children took photos with the jolly elf and got their Christmas lists in early.

In addition to delightful Nordic-themed Sanrio character displays—unique to Changi Airport—there will also be exclusive Meet-and-Greet sessions with different Sanrio characters every weekend until 26 June! Fans can redeem Meet-and-Greet passes to get up close and personal with their favourite characters every weekend at 2 pm and again at 7 pm.

Vote for Changi’s favourite Sanrio character and win tickets to Sanrio Puroland

As an additional promotion for the summer festivities, die-hard Sanrio fans could win a free trip to Sanrio Puroland theme park in Japan. All they need to do is vote for their favourite Sanrio characters

To qualify, they need to vote for their favourite Sanrio characters online between now and 20 June. The favourite character will be crowned at the closing event on 26 June, when all seven characters will return for a final group appearance.


Sanrio fans will be overjoyed to know that they can bring home lovely themed premiums such as folders and tote bags, available exclusively at Changi Airport. Changi Rewards members will also get to purchase limited-edition Sanrio Changi Gift Cards, either individually or in a complete set of six which comes with a limited-edition box.

For activity timings and terms and conditions, please visit


Changi Airport is the world’s sixth busiest airport for international traffic. It served a record 58.7 million passengers from around the globe in 2016. Including the soon-to-be-opened Terminal 4, Changi Airport will have 400 retail and service stores, as well as 140 F&B outlets. With over 100 airlines providing connectivity to 380 cities worldwide, Changi Airport handles about 7,000 flights every week, or about one every 90 seconds.

Written by

Marisa Garcia

Putting words to work.

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