The Emirates ‘Game Changer’ First Class Gives Everyone A Room with A View

Emirates has revealed its new ‘Game Changer’ first-class cabin experience, featuring virtual windows for the middle suites.

The new Boeing 777 First Class introduces fully-enclosed private suites which let each passenger feel like they’re flying their own private jet.  To make the private jet experience complete, centre suites also get a window view.


This cabin is designed using the best of latest technology which delivers a host of smart features in the seat, environmental controls, and In-Flight Entertainment.

These suites are laid out in a 1-1-1 configuration and offer floor to ceiling sliding doors, for complete privacy and offer up to 40 square feet of personal space. The design features are inspired by the Mercedes-Benz S-Class.

“Emirates’ latest First Class product gives a nod to the design philosophy of the Mercedes-Benz S- Class, bringing together two global brands renowned for innovation, luxury, and comfort. The collaboration inspired several design details in the private suite including the soft leather seating, high-tech control panels, and mood lighting,” the airline explains in its announcement.

“Extending that trademark inflight experience to exclusive on-ground services, Emirates and Mercedes-Benz have extended their partnership to provide a fleet of the S-Class cars as part of its complimentary Chauffeur-drive service. Emirates First Class passengers arriving or departing in the UAE will enjoy a seamless journey from aircraft to home, and vice versa, in a Mercedes-Benz S-Class car.”

Changing the game in First Class – key product features

The new Emirates 777 First Class cabin interior introduces a new colour palette of soft greys, cream and champagne.

The design was developed in collaboration with Boeing, Rockwell Collins interior systems, Panasonic, Jacques Pierre Jean Design studio and Seattle-based design firm Teague.

Upgrades Nose to Tail

The airline’s new 777 aircraft includes improvements to all cabins and passenger areas, including Business, Economy, washrooms and galleys. It’s a multi-million dollar upgrade that includes newly-designed seats and upgraded inflight entertainment systems throughout.

Sir Tim Clark, President Emirates Airline said:

 “The inflight experience is the heart of our brand and service proposition. The new 777 interiors that we are unveiling today is part of Emirates’ ongoing investment to continually raise the bar and exceed our customers’ expectations. Aside from our new fully enclosed private suites, Business Class features our latest fully-flat leather seats with personal minibars, Economy Class seats have adjustable full leather headrests, and the inflight entertainment system has been upgraded for all cabin classes. Throughout the aircraft, our customers will see modern and airy cabins, with painstaking attention to detail evident in design touches such as the textured wall and ceiling panels, lighting features, and more.”

On the airline’s new First Class product, Sir Tim said:

“Emirates pioneered the First Class private suite concept back in 2003, and today it’s the industry benchmark when it comes to first class travel. Over the years we have continually improved on our private suites, adding thoughtful refinements and features. We are very excited about our new fully-enclosed suite which is a real game-changer in terms of privacy, comfort, and thoughtful luxury. This is the first time an Emirates product has been so influenced by another luxury brand, but it is a natural fit as both Emirates and Mercedes-Benz have the same unwavering commitment to fine detail, uncompromising quality, and a drive to push the boundaries.”


The latest Emirates 777 aircraft with these new features will enter commercial service on 1 December, making its debut on flights to Geneva and Brussels.


Marisa Garcia

After working for sixteen years in aviation, specializing in aircraft interiors design and aviation safety equipment, and getting hands-on with aircraft cabins in hangars around the world, Marisa Garcia turned her expertise into industry insight. She has been reporting on aviation matters since 2014. Every day, she's putting words to work.

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