Finnair is offering passengers a selection of over 50 international newspapers in digital format on its long-haul flights through the Nordic Sky portal onboard its A330 and A350 aircraft.
The publications can be read on Nordic Sky portal in .PDF format on passenger electronic devices and do not require paying for a Wi-Fi internet connection.
“We are happy to be able to offer a wide selection of digital newspapers to our international customers,”says Tiina Vesterinen, Director for Customer Experience Development at Finnair. ”With digital papers, customers always get the latest copy, regardless of where their flight is departing from, and we never run out of stock.”
At the same time, Finnair will discontinue distributing paper versions of newspapers on its long-haul flights. Paper issues will remain on European flights for the time being, until Finnair’s European fleet is also equipped with Wi-Fi later this year.
At this stage, digital newspapers are provided free of charge in both business and economy class of Finnair’s long-haul flights, as well as on the Helsinki-London-Helsinki flight flown with an A350 aircraft.
SAS and Lufthansa both offer similar digital publications services to their customers and have phased-out print publications.
The move away from print magazines and newspapers will become increasingly common as airlines work to reduce weight onboard.
Digitally-savvy customers, accustomed to reading content on their electronic devices, tend to love these services, but others feel a bit cheated not to be offered a newspaper or magazine on the plane or at least at a kiosk at the gate or jetbridge.
Personally, I welcome digital publications. How about you?