British Airways marked its centennial with over 100 acts of kindness that helped bring remarkable people together for the special moments in their lives.
These included getting 96-year-old Frank Dell, a former RAF pilot, back to the flight-deck 45 years after his retirement, giving a heroes’ send-off to a group of World War II veterans travelling to the Netherlands for the 75th anniversary of Operation Market Garden, and offering young aviators a behind-the-scenes tour of the airline’s engineering and flight training facilities, in partnership with make a wish charity Rays of Sunshine.
“Travel has long since had a sense of magic and awe about it and in a year when we’ve been celebrating our centenary it’s been a pleasure to deliver these 100 acts of kindness – in fact, we enjoyed it so much we ended up delivering well over 100 of them,” said Carolina Martinoli, British Airways’ Director of Brand and Customer Experience. “It’s our customers who’ve travelled with us over our last century that have made us the airline we are today and will make us the organisation we’ll be in the future so we’ve absolutely loved playing our part in making these wonderful memories.”
British Airways 100 Acts of Kindness was part of the airline’s #BAMAGIC campaign.