In-flight entertainment and comfort are constantly evolving, and Transavia, the Dutch low-cost carrier, is ensuring they are at the forefront of this transformation. Announced on September 25, 2023, Transavia has launched a three-month AirFi trial to introduce its “Mall in the Sky” concept. This initiative will take place on board its Boeing 737 aircraft operating out of Rotterdam The Hague Airport. The aim? To redefine the in-flight experience for passengers while boosting ancillary revenues for the airline.
What is the AirFi Box?
AirFi, a global travel technology company, offers portable wireless streaming solutions for multiple purposes. AirFi’s innovative platform aims to elevate the passenger experience from digital entertainment to shopping. With the AirFi box, Transavia passengers can access various amenities from their mobile devices.
The “Mall in the Sky” Concept
This initiative is not just about offering in-flight movies; it’s a comprehensive solution for travelers’ needs. Transavia‘s “Mall in the Sky” allows passengers to purchase items without leaving their seats. On offer are new-release films from Hollywood and other global sources, plus food and beverage. The airline could potentially add more in-flight retail items in the future.
During the three-month trial period, Transavia and AirFi will gather data on factors like passengers’ willingness to pay for these amenities and conversion rates. This information will help further optimize the platform, aligning it even more closely with the needs and wants of travelers.
Why Transavia Chose AirFi
Transavia has been a long-standing partner with AirFi, already utilizing its Connected Crew platform for onboard sales. The carrier is part of the Air France-KLM Group. This trial, therefore, adds another layer to AirFi’s existing work with Air France-KLM.
Job Heimerikx, AirFi’s CEO, says, “It’s a great pleasure to be working with our long-standing partner Transavia at their Rotterdam base, which is just a stone’s throw away from our HQ. We are excited to see how passengers interact with our “Mall in the Sky” concept, which we designed to simultaneously enhance the passenger experience and airlines’ ancillary revenues. Transavia has always been at the forefront of these kinds of innovations, so we are looking forward to delivering a highly professional pilot for them.”
The Broader Impact
Transavia operates an average of 85 weekly flights from Rotterdam to various destinations across Europe and Morocco. The success of this AirFi trial could influence in-flight service standards across these routes and potentially others in the future.
About Transavia and AirFi
About Transavia: Transavia has a history spanning nearly 60 years and is part of the Air France-KLM Group of airlines. The low-cost carrier serves over 100 destinations in Europe, the Middle East, and North Africa. Learn more about them here.
About AirFi: AirFi aims to improve the travel experience through its cutting-edge technology. More than 70 airlines and rail operators trust their solutions. Learn more about them here.