As an Africa expert within Lufthansa Group, the Belgian airline invites group employees to discover this beautiful continent.
Brussels Airlines, a member of the Lufthansa Group and a specialist in African destinations, has unveiled the sixth installment of its “Bike in Africa” program. This year, the initiative touches down in the picturesque Volta region of Ghana, marking another step in the airline’s commitment to sustainable tourism and local community support.
Building A Stronger Bond Between Lufthansa Group Employees and the African Continent
Since its inception in 2011, “Bike in Africa” has sought to forge a stronger bond between Lufthansa Group employees and the African continent, which plays a vital role in the airline’s operations. The experience is not only about exploring the stunning landscapes but also about fostering a deep understanding of the served markets.
This 2024 edition embarks on an adventurous 5-day journey through the Volta region, offering 120 participants from various Lufthansa Group airlines, including Eurowings, Lufthansa, Swiss, and Austrian Airlines, a choice between hiking and biking. It’s an exciting development for this year’s event, catering to different interests and capabilities.
Brussels Airlines Africa Commitment
Boasting 18 sub-Saharan routes, Brussels Airlines doesn’t just fly to Africa; it invests in the heartbeat of its communities. By supporting local enterprises aiming for sustainable tourism growth, the airline demonstrates its role as a true partner and contributor to the regions it connects with.
The employees set off from Brussels to Accra on February 1, geared up for an immersive experience that promises to deepen their connection with Africa and endorse sustainable travel.
“Bike in Africa is an initiative that was launched by Brussels Airlines’ employees, with the aim to bring people together and discover Africa in ways that you normally wouldn’t. On top of that, we also contribute to the local economy and try to promote the destination in any way we can. Brussels Airlines has lots of skills and knowledge which we are also happy to share with young local entrepreneurs,” said Ilse Verhelst, Project Manager Bike in Africa, Brussels Airlines.
Exploring the Wonders of Ghana and Fostering Tourism
Brussels Airlines is on a mission to boost the allure of Ghana’s tourism, especially in the Volta Region. This effort includes lending a hand to two key local groups: Bravehearts Expedition LTD and Wasteman Ghana. Bravehearts is all about enhancing the Volta Region’s tourist appeal, with projects like building new facilities. Meanwhile, Wasteman Ghana tackles environmental concerns by recycling primarily plastic waste.
Brussels Airlines is organizing interactive “design thinking” workshops to elevate the strategies of these organizations. These sessions aren’t just talks—they’re collaborative and involve students from Heritage University in Accra. Moreover, the Help Alliance, part of the Lufthansa Group’s charity arm, plays a big part in making these workshops happen.
But it’s not all work and no play. The people joining the Bike in Africa event, whether biking or hiking, will also get to drop by “Kinder Paradise.” This special project supported by Help Alliance promises to be an enlightening experience for visitors.
“Aviation is more than connecting people from A to B. At Brussels Airlines, we have a long track record of being a true partner for the African countries we fly to. Together with Help Alliance, the charity organization of Lufthansa Group, we aim to create a better world every day. With Bike in Africa, we can combine our passion for discovering the world with our commitment to the African continent,” said Dorothea von Boxberg, CEO of Brussels Airlines.
Learn more about Brussels Airlines’ Bike in Africa program.
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