Skip to content
Home » Aviation News » KLM Travelers Paying for Sustainable Flights Double In 2023

KLM Travelers Paying for Sustainable Flights Double In 2023

KLM Saw Twice As Many Travelers Pay for Sustainable Aviation Fuel Supplements On Nordic Flights

During 2023, KLM increased the sale of SAF supplements on flights in the Nordics by 213 percent compared to 2022. Maria Hagelberg, head of sustainability at KLM Northern Europe, believes it is gratifying that the will to contribute to a more sustainable aircraft is increasing.

KLM passengers traveling together.

“The sales curve for SAF (sustainable aviation fuel) is pointing upwards, and an increase of over 200 percent cannot be ignored. But it still makes up a very small part of our total sales. However, we have seen a steady increase since the summer when extreme weather, heat records, and floods were a hot topic in the media. Perhaps it has increased the will to fly more sustainably and take an active role in the transition,” says Hagelberg.

Nordic SAF Trend Extends Globally

The increase in SAF surcharges in the Nordics corresponds to what KLM sees in the rest of the world. SAF is currently the only available fuel alternative to reduce aviation’s climate impact. Electric aircraft and hydrogen are advancing, but these will primarily be an alternative for shorter distances initially. However, one of the key challenges with SAF is that it is significantly more expensive than fossil fuel.

“It will inevitably become more expensive to fly as the entire industry adjusts to become more sustainable. Since 2022, we have included some SAF on all tickets. Currently, each ticket contains up to 1% SAF. Although we and many other airlines invest billions in innovation and the purchase of SAF, we must get the consumers on board. Offering different SAF alternatives makes it simpler for customers to choose the alternative that suits them best. We also have tailor-made solutions for small and large businesses,” says Hagelberg.

Passengers Need Better Guidance On Booking Sustainable Flights

A Novus survey carried out by KLM in 2023 shows that most Nordic travelers want to contribute to more sustainable aviation but also find it difficult to make sustainable choices when booking a trip.

“This is something we have taken to heart. We work continuously to make it easier for customers to make sustainable choices when they fly. This includes among other things, training for business customers, visibility in the ordering process, and creating incentives through our loyalty program Flying Blue,” says Hagelberg.

Ryanair Will Buy 1,000 Tons of SAF At Stansted Airport

Ryanair has secured a deal to buy 1,000 tonnes of sustainable aviation fuel (SAF) from the multinati…

Read More
KLM Travelers Paying for Sustainable Flights Double In 2023

KLM Saw Twice As Many Travelers Pay for Sustainable Aviation Fuel Supplements On Nordic Flights Duri…

Read More
Really Huge! Changi Airport Builds Singapore’s Largest Rooftop Solar Project

Singapore’s Changi Airport is building on its sustainability initiatives by launching a projec…

Read More
Norwegian Rises In Global Climate CDP Ranking

Norwegian Scores Top Marks in Climate Effort Rankings Norwegian has earned the highest grades in emi…

Read More
Commercial aircraft wing with zero emissions and CO2 Reduction Icon .
EU Advances Global Sustainable Aviation Fuel Industry

The European Union is at the forefront of the fight against climate change, and Sustainable Aviation…

Read More
SAS Joins Airbus, Vattenfall, Swedavia and Avinor on Hydrogen Fuel

Pioneering Collaboration for Hydrogen-Powered Aviation in Scandinavia Leading European aviation comp…

Read More
Cathay Takes Lead in Sustainable Aviation with the Inaugural HKSAFC

Cathay has taken a major step in its journey to eco-friendly skies by establishing the Hong Kong Sus…

Read More
Icon of a commercial airplane with the words 'zero emissions' and a lush forest in the background.
Topsoe Tech Enables Preem Sustainable Aviation Fuel Plant In Sweden

Topsoe Steps Up as Key Technology Provider for Preem’s Groundbreaking Renewable Fuels Plant in Swede…

Read More
New CEO for Sasol and Topsoe Sustainable Aviation Fuels JV

Sasol and Topsoe Forge Ahead in Sustainable Aviation Fuel with Appointment of Industry Leader Jan To…

Read More
Norwegian Buys Into Norsk e-Fuel to Advance Sustainability

Norwegian has become a key investor in Norsk e-Fuel, signaling a milestone in sustainable aviation. …

Read More
KLM & Dutch Industry Partners: Joint Action for Sustainable Aviation

Responding to government policy and public concerns over sustainable aviation, the Dutch airline ind…

Read More
Copenhagen Airport Reviews Intelligent V2G In Parking

Copenhagen Airport Explores the Potential of Intelligent Control for Charging Stations Copenhagen Ai…

Read More

Leave a Reply

Your email address will not be published. Required fields are marked *

Cookie Consent with Real Cookie Banner