Skip to content
Home » Airline PaxEx » The Flight Fantastic » Smart Branding » Norwegian Unveils New Logo And Brand For First Time In 22 Years

Norwegian Unveils New Logo And Brand For First Time In 22 Years

Norwegian is overhauling its well-known visual identity for the first time in two decades, including an update to its iconic logo. Established in 2002, the airline has embarked on a modernization journey to revamp its brand while ensuring it remains familiar to customers.

Norwegian’s new logo.
Norwegian’s new Avatar.

A Subtle But Impactful New Norwegian Brand

The changes to Norwegian‘s logo and visual identity are subtle but impactful, adopting a simplified red and white color scheme in place of the previous red, white and blue. The swooping aircraft icon is also abstracted, transformed from navy to white. A subtle change to the Norwegian font adds it stretches the letters slightly higher while adding rounding. We see a new curved “w” and a circular dot on the “i.” The airline has also adopted a brighter red background, replacing the more muted cerise.

“Our new visual identity has a richer color palette, a new typographic expression and a new image style, as well as a more flexible layout system. We look forward to showing it off, both internally and externally,” says Camilla Aspen, creative director at Norwegian.

Norwegian’s previous logo and avatar have been in place since the airline’s founding in 2002.

Christoffer Sundby, Norwegian’s Executive Vice President for Marketing and Customer Service, emphasizes the balance of tradition and innovation. “Norwegian’s logo and brand are both very well known and appreciated, and we are very proud of that. Although we are now renewing ourselves, we promise that our customers will still recognize us. After more than 20 years, a modernization is in order, and this gives Norwegian a more modern, warmer and clearer expression, which will follow us safely into the next 20 years,” Sundby says.

Norwegian Aims To Become Europe’s Most Loved and Trusted Airline

Since its inception in 2002, Norwegian Air has maintained a consistent logo and strong brand presence. The airline is now revamping its visual profile to align with modern marketing needs and to better showcase its unique identity. This refresh is part of Norwegian Air’s commitment, following its 20th anniversary in 2022, to become the most loved and reliable airline in Europe.

“The rollout will not happen overnight. We start with the digital channels and then update gradually and structure in all communication areas, in offices, in airports, and in the planes themselves. Old and new can easily live side by side for some time. At the beginning of March, the new visual profile and new logo will be visible for the first time in our own and external media,” says Camilla Aspen, creative director at Norwegian.

Norwegian’s marketing team, spearheaded by Eirik Bryn, collaborated with the acclaimed Norwegian design agency TRY Design to create a fresh visual profile. With Camilla Aspen at the helm as the creative director for Norwegian, the joint venture showcases innovation and attention to detail in its latest branding initiative.

A Look Back At Air Tahiti Nui’s Iconic Tattoo Livery

This week, the world celebrated World Tattoo Day, so it seemed appropriate to look back at Air Tahit…

JetBlue, Empire State Development Debut New JFK Terminal 5 Skywalk

In collaboration with Empire State Development, JetBlue celebrated the unveiling of the rebranded Sk…

Norwegian Unveils New Logo And Brand For First Time In 22 Years

Norwegian is overhauling its well-known visual identity for the first time in two decades, including…

Emirates and NBA Forge Game-Changing Partnership: Emirates NBA Cup

Emirates has entered a strategic agreement with the National Basketball Association, positioning its…

Gotta LUV It! Southwest Airlines Upgrades Cabins and Uniforms

Southwest Airlines Upgrades Planes for Enhanced Comfort and Style Southwest Airlines is redefining f…

Air India Enhances Passenger Experience With Luxe Soft Touches

Air India’s Revolutionary Upgrade: Luxurious In-Flight Enhancements Set for 2024 Air India rev…

Discover Airlines Brand Rollout Advances According to Plan

Everything according to plan: This is how the rollout of Discover Airlines‘ new brand identity…

Turkish Airlines’ AnadoluJet Rebrands as AJet, Reveals New Livery

Turkish Airlines’ low-cost airline brand AnadoluJet will relaunch its services as AJet Air Tra…

Emirates Shares BTS of Campaign with Ambassador Penélope Cruz

Emirates Airlines and Penélope Cruz recently collaborated on an exciting advertising campaign that h…

Air France: 90 Years of Posters As Destination Inspiration

Air France‘s rich history is intertwined with a captivating collection of over 1,500 posters m…

A Closer Look at AEGEAN’s Dazzling Neo-era Uniforms

Renowned Greek brands collaborate to create AEGEAN’s fresh brand image. Greek airline AEGEAN h…

The Story of KLM Miniature Delftware Houses—See the Latest

On 7 October 2023, KLM Royal Dutch Airlines celebrated its 104th anniversary by introducing a new ad…

Leave a Reply

Your email address will not be published. Required fields are marked *

Cookie Consent with Real Cookie Banner