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Air Arabia Will Add Panasonic Wireless Entertainment On 172 Planes

Air Arabia And Panasonic Avionics Announce 172 Aircraft In-flight Wireless Entertainment Deal

During the IATA AGM in Dubai, Panasonic Avionics Corporation signed an agreement with Air Arabia to install its eXW wireless in-flight entertainment solution across 172 aircraft.

Left to right: Mr Ken Sain, Chief Executive Officer, Panasonic Avionics Corporation and Mr. Adel Abdullah Ali, Group CEO, Air Arabia

The agreement expands a program with six A321LRs using Panasonic Avionics’ eXW solution to cover Air Arabia’s Airbus A320neo, A321neo, and A321XLR fleets. A total of 120 aircraft will be equipped at the OEM, and 52 aircraft will be retrofitted.

eXW offers a premium entertainment experience to Air Arabia’s passengers on their devices. It includes Panasonic Avionics’ digital solutions like ArcTM Moving Map, Insights Data Analytics, and OneMedia Advertising. ArcTM enhances passenger travel with a seamless map experience.

Ken Sain, CEO of Panasonic Avionics Corporation, said: “Air Arabia is renowned for its ability to blend comfort, reliability, and value for its customers, and we are very excited to work with them as they implement an impressive digital strategy that will even further enhance their brand value.

Wireless IFE remains a critical component of many airlines’ strategy. eXW will create a unique experience that combines passenger entertainment, digital apps, and onboard retail into a truly unique passenger experience with a competitive total cost of ownership and a compelling ROI.”

Adel Al Ali, Group Chief Executive Officer of Air Arabia, said: “We thank Panasonic Avionics for their support as we expand the existing inflight wireless entertainment system on our A321 fleet to include the entire Air Arabia’s current and future fleet. This step not only showcases our commitment to investing in cutting-edge, value-driven solutions but also aims to further enhance the onboard experience we offer our customers. Through our eXW-backed ‘Sky Time’ portal, our customers can continue to enjoy personalized content streamed on their personal devices, further enriching their journey while flying Air Arabia.”

Insights Data Analytics helps airlines offer targeted onboard services and identify ways to maximize returns on IFEC and digital experiences. OneMedia Advertising is Panasonic’s top advertising platform for managing and analyzing ad campaigns on aircraft.

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