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Smart Branding

SWISS Announces Partnership with Thjnk Creative Agency Starting 2024

    Swiss International Air Lines (SWISS) has announced a partnership with the Thjnk creative agency beginning in 2024. The Zurich-based creative agency was selected following an extensive and competitive process, showcasing its ability to meet SWISS’s requirements and expectations.

    “It’s Who You Travel With”: LOT Polish Airlines Unveils New Brand Campaign

      LOT Polish Airlines has launched a fresh and emotionally resonant brand campaign aptly titled “It’s Who You Travel With.” Orchestrated by GREY Group Poland, the campaign underpins the deep-rooted values and heritage of LOT Polish Airlines while accentuating the significance of multi-generational brand experiences.

      Finnair and SEES Craft an Olfactory Adventure in the Skies

        In an exhilarating turn of events for global travelers, Finnair has joined the Finnish natural cosmetics company SEES, aiming to add pleasing notes to the in-flight and lounge experience. The new Finnair scent partnership, launched in June, weaves a tale of fragrance memories to accompany passengers through their journey.

        Discover Airlines: Embracing a New Brand Identity for Growth

          Discover Airlines, previously known as Eurowings Discover, is soaring to new heights as it unveils its refreshing brand transformation. The young holiday airline of the Lufthansa Group is all set to redefine its journey and make traveling an even more exciting experience for its passengers.

          Economy Class seats inside the Qatar Airways Airbus A350XWB. © 2015 FCMedia | FlightChic

          Aircraft Cabin Design: What matters most?

          Food, drinks, service, fares, seats, safety? Which matters most to you in the aircraft cabin? What elements of the aircraft cabin interior should airlines focus on to improve the overall passenger experience? Take the survey!

          Excitement Over Monarch Airlines Relaunch

          Monarch Airlines Sparks Interest with announced plans for relaunch.

          This is a developing story. FlightChic has contacted Monarch directly for comments and will update this post as more information comes in.

          Cathay Pacific Aria Suite

          Cathay Pacific Teases New Aria Suite

            Cathay Pacific recently joined the fray with a teaser of its upcoming Aria Suite. This reveal hints at a luxurious and comfortable experience for the discerning business-class traveler.

            United Transcontinental Amenity Kit

            United’s New Transcontinental Amenity Kits: What’s Inside?

              United Airlines takes a refreshing leap in enhancing passenger experience, introducing new amenity kits featuring Asutra skincare products for business class passengers on premium transcontinental routes connecting west coast hubs and New York City.

              Inside the New Hygge SAS Comfort Kits

                As the peak travel season buzz fills the air, Scandinavian Airlines (SAS), your trusted companion on the skies between the US and Scandinavia for over seven decades, is elevating the travel experience.