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Smart Branding

JetBlue, Empire State Development Debut New JFK Terminal 5 Skywalk

  • 2 min read

In collaboration with Empire State Development, JetBlue celebrated the unveiling of the rebranded Skywalk at JFK Airport’s Terminal 5 in New York. Funded by Empire State Development, the Skywalk renovation is part of the state’s effort to improve the traveler experience. The Skywalk connects passengers to various forms of transport.… 

Norwegian Unveils New Logo And Brand For First Time In 22 Years

  • 4 min read

Norwegian is overhauling its well-known visual identity for the first time in two decades, including an update to its iconic logo. Established in 2002, the airline has embarked on a modernization journey to revamp its brand while ensuring it remains familiar to customers. A Subtle But Impactful New Norwegian Brand… 

Emirates and NBA Forge Game-Changing Partnership: Emirates NBA Cup

  • 4 min read

Emirates has entered a strategic agreement with the National Basketball Association, positioning itself as the NBA’s Official Global Airline Partner. The partnership marks a new chapter for the NBA, with Emirates acting as the first title sponsor for the Emirates NBA Cup. Unveiling the Emirates NBA Cup: A Groundbreaking Collaboration… 

Gotta LUV It! Southwest Airlines Upgrades Cabins and Uniforms

  • 10 min read

Southwest Airlines Upgrades Planes for Enhanced Comfort and Style Southwest Airlines is redefining flight comfort by refreshing the interiors of its planes, including new, ergonomically designed RECARO seats and a stylish uniform refresh for the crew. Known for its friendly service and value, Southwest is stepping up its game with… 

Air India Enhances Passenger Experience With Luxe Soft Touches

  • 5 min read

Air India’s Revolutionary Upgrade: Luxurious In-Flight Enhancements Set for 2024 Air India reveals new amenities to enhance the passenger experience on international routes. Starting in mid-2024, travelers can expect luxurious enhancements when the airline’s Airbus A350-900 begins international service. Air India Readies Its A350 for 2024 Takeoff: A Game-Changer in… 

Discover Airlines Brand Rollout Advances According to Plan

  • 3 min read

Everything according to plan: This is how the rollout of Discover Airlines‘ new brand identity is progressing By Christmas, approximately one-third of the fleet will showcase the new paint scheme, a significant milestone in the brand transformation. The crew has also received new uniform accessories, marking another major step in… 

Turkish Airlines’ AnadoluJet Rebrands as AJet, Reveals New Livery

  • 5 min read

Turkish Airlines’ low-cost airline brand AnadoluJet will relaunch its services as AJet Air Transportation, offering low-cost flights starting at the end of March 2024. Turkish Airlines revealed the rebrand and a new livery during a special event at the Istanbul Sabiha Gökçen Airport Turkish Technic Hangar. Turkish Airlines Chairman of… 

Emirates Shares BTS of Campaign with Ambassador Penélope Cruz

  • 4 min read

Emirates Airlines and Penélope Cruz recently collaborated on an exciting advertising campaign that has captivated audiences worldwide. This campaign, which features Emirates brand ambassador Cruz experiencing the luxurious amenities of Emirates First and Business Class, has garnered attention for its unique behind-the-scenes production. In a special video released by Emirates,… 

Air France: 90 Years of Posters As Destination Inspiration

  • 4 min read

Air France‘s rich history is intertwined with a captivating collection of over 1,500 posters masterfully crafted by renowned artists. These posters have been pivotal in conveying the airline’s expansive global reach. Often adorned with abstract motifs, these artworks beckon travelers to adventure in distant lands. From its inception, Air France… 

A Closer Look at AEGEAN’s Dazzling Neo-era Uniforms

  • 3 min read

Renowned Greek brands collaborate to create AEGEAN’s fresh brand image. Greek airline AEGEAN has recently undergone a complete rebranding effort called Neo-era. As part of this transformation, the airline has partnered with the esteemed fashion brand Zeus+Δione to design its new uniforms. The creative direction of Marios Schwab was instrumental… 

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