It’s a bittersweet symphony this airline industry. Last year, around this time, in Rome, we celebrated the debut of Alitalia’s new uniforms.
One Year On, Remembering Alitalia’s New Uniforms
Smart Branding
Fly Lemonade: Turning Electronics Ban Into a Sweet Brand Opportunity
Airlines affected by the electronics ban are not sitting idle. They have come up with clever ways to reassure passengers that they can still enjoy their flight, with or without laptops.
Re-Baked Alaska: Too Different, Obviously, Does Not Work
Alaska Airlines will scrap the Virgin America brand and, instead, re-bake itself to offer a new product and fresh attitude. Is it enough?
Ryanair Marks Love’s Awkward Moments for Valentine’s Day
Love is complicated. Ryanair’s App isn’t. Neither are Ryanair’s low fares.
That’s the core message of Ryanair’s quirky Valentine’s Day commercial released on Friday.
Simple. Fun. Effective.
How easyJet’s Data-Driven Anniversary Campaign Delivered Big Pay-Off
A detailed case study of easyJet’s personalisation strategy for its 2015 20th anniversary campaign, shows that it proved very successful for the airline both in relationship building and in bookings.
Etihad Shares Big Fashion Show Retrospective
The airline is the official sponsor of fashion shows around the world and has strutted its style from Berlin to Lakme to Sydney to New York to London and finally Milan.
Donuts and Bacon: Alaska Airlines Makes a Sweet Case for ‘Different’
In a quintessentially Pacific Northwest way (think Voodoo Donuts), Alaska Airlines has made the case for its newly blended brand with the official close of its Virgin America acquisition. The magic, they argue, is in the whole.
LCC Air Seoul Launches with SITA’S Horizon Passenger Management Solution
Air Seoul, the new South Korean low-cost carrier based at Seoul Incheon International Airport, has launched its operations using SITA’s Horizon Passenger Management and Distribution systems.
Time Travel Agency: JetBlue Plays Dr.Who Brings Plane-Shaped Tardis to JFK
JetBlue celebrated the re-opening of its Palm Springs service with a special Time Travel Agency experience this Friday and revealed its new retro livery aircraft, “What’s Old Is Blue Again.”