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Smart Branding

Turkish Airlines Scores José Mourinho For Latest UEFA Champions Sponsor Campaign

  • 3 min read

Turkish Airlines, the official sponsor of the UEFA Champions League, has partnered with renowned football manager José Mourinho on a new ad campaign highlighting their mutual commitment to excellence and success. Regarding his new appearance in the Turkish Airlines’ new ad, iconic football manager José Mourinho commented:  “Turkish Airlines is for… 

JetBlue, Empire State Development Debut New JFK Terminal 5 Skywalk

  • 2 min read

In collaboration with Empire State Development, JetBlue celebrated the unveiling of the rebranded Skywalk at JFK Airport’s Terminal 5 in New York. Funded by Empire State Development, the Skywalk renovation is part of the state’s effort to improve the traveler experience. The Skywalk connects passengers to various forms of transport.… 

Norwegian Unveils New Logo And Brand For First Time In 22 Years

  • 4 min read

Norwegian is overhauling its well-known visual identity for the first time in two decades, including an update to its iconic logo. Established in 2002, the airline has embarked on a modernization journey to revamp its brand while ensuring it remains familiar to customers. A Subtle But Impactful New Norwegian Brand… 

Emirates and NBA Forge Game-Changing Partnership: Emirates NBA Cup

  • 4 min read

Emirates has entered a strategic agreement with the National Basketball Association, positioning itself as the NBA’s Official Global Airline Partner. The partnership marks a new chapter for the NBA, with Emirates acting as the first title sponsor for the Emirates NBA Cup. Unveiling the Emirates NBA Cup: A Groundbreaking Collaboration… 

Gotta LUV It! Southwest Airlines Upgrades Cabins and Uniforms

  • 10 min read

Southwest Airlines Upgrades Planes for Enhanced Comfort and Style Southwest Airlines is redefining flight comfort by refreshing the interiors of its planes, including new, ergonomically designed RECARO seats and a stylish uniform refresh for the crew. Known for its friendly service and value, Southwest is stepping up its game with… 

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