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Getting Social

KLM Proves You Don’t Have to Be in Iceland to Promote Local

The idea is to help passengers whose lay-overs exceed six hours to get out and about for a bit of fresh air and local flavour with people of common interests.

To manage the program—without delayed flights waiting for lost explorers—KLM has introduced a dedicated Layover with a Local app which will match passengers with local guides who register with KLM to participate. Guides are picked based on language skills and common social interests.

Internet Killed the Safety Video Star..or Did It?

Years from now, anthropologists will debate the exact moment that the genre of the entertainment safety video crossed over from the sublime to the ridiculous. To save them time, I’m positing that the meme finally killed it off, and it was the incredible success of Delta’s Internetest Safety Video on the Internet that done it in.

How can over 9 Million views on YouTube be a bad thing, you ask? 

UPDATE Delta has taken its most popular safety video of all time private. A story in itself, which I am investigating with the airline. However, the internet never forgets so for the purpose of posterity, here is the original.

Read More »Internet Killed the Safety Video Star..or Did It?

Turkish Airlines Debuts World’s First Live Broadcasted Flight

    Turkish Airlines proves its Social Media genius again by becoming not only the first airline but the first brand to hold a live Periscope broadcast. It featured cabin crew adventures in flight and on the ground and earned the airline 5,118 new followers and 292,779 total likes. Not a bad way to take-off on the medium.