Airline Industry News, Trends, Analysis

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Airlines Buckle your seatbelt Getting Social

Yes. Delta Did Just Nominate Itself for the Safety Video Oscars (#Safetys)

So this just happened…

It’s a cute tie-in to the Oscars this weekend–all in good humour. I can’t help notice that the popular nominee for best actress in a Safety Video was snubbed by the Delta Safety Academy..which is bound to stir up all kinds of controversy.

 

UPDATE: Delta has since explained the Oscar-themed promotion behind the #Safetys (Quoting)

Who will take home the award for Best Stow in an Overhead Bin, Best Aisle Clearance, Best Breakthrough Performance and Lifetime Achievement? Tune in to Delta’s Twitter handle, @Delta, on Sunday, Feb. 28 at 5 p.m. to find out.

“We hope our customers will continue to pay attention to our important safety messages as we look back at some of our favourite safety video moments of the last few years and bestow upon them our most prestigious honour – a SAFETY award – in recognition of their excellence in onboard safety,” said Julieta McCurry, Delta’s General Manager–Brand Communications.

“Safety is our top priority, and our distinguished honourees represent an exceptional commitment to the safety of our customers and employees,” Julieta McCurry

Stay tuned on Twitter after the SAFETYS for acceptance speeches and red carpet photos from the night’s biggest winners beginning at 7 p.m. ET.

 

All right then. This is an interesting way to call attention to Delta’s contributions to the safety video genre, before the curtains close and the red carpet is rolled up (for the last time?).

Oh, and, by the way, can you spot the shark?

I just adore the first 2 seconds of this.

 

Airline Passenger Experience Getting Social Smart Branding

KLM Proves You Don’t Have to Be in Iceland to Promote Local

The idea is to help passengers whose lay-overs exceed six hours to get out and about for a bit of fresh air and local flavour with people of common interests.

To manage the program—without delayed flights waiting for lost explorers—KLM has introduced a dedicated Layover with a Local app which will match passengers with local guides who register with KLM to participate. Guides are picked based on language skills and common social interests.

Buckle your seatbelt Getting Social In-Flight Connectivity Puttin' on Airs

Internet Killed the Safety Video Star..or Did It?

Years from now, anthropologists will debate the exact moment that the genre of the entertainment safety video crossed over from the sublime to the ridiculous. To save them time, I’m positing that the meme finally killed it off, and it was the incredible success of Delta’s Internetest Safety Video on the Internet that done it in.

How can over 9 Million views on YouTube be a bad thing, you ask? 

UPDATE Delta has taken its most popular safety video of all time private. A story in itself, which I am investigating with the airline. However, the internet never forgets so for the purpose of posterity, here is the original.

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Boldly Going Getting Social In-Flight Connectivity Puttin' on Airs Smart Branding

Turkish Airlines Debuts World’s First Live Broadcasted Flight

Turkish Airlines proves its Social Media genius again by becoming, not only the first airline, but the first brand to hold a live Periscope broadcast event. It features cabin crew adventures, in flight and on the ground, and earned the airline 5,118 new followers and 292,779 total likes.

Not a bad way to take-off on the platform.

Flight Chic is on Periscope (@designerjet) too. You may have missed the tour of the SITA Air Transport Information Summit ATIS2105 (my first broadcast). I can’t boast anything near Turkish Airlines’ numbers, but I have more special broadcasts planned this year. Keep an eye out for those!