The idea is to help passengers whose lay-overs exceed six hours to get out and about for a bit of fresh air and local flavour with people of common interests.
To manage the program—without delayed flights waiting for lost explorers—KLM has introduced a dedicated Layover with a Local app which will match passengers with local guides who register with KLM to participate. Guides are picked based on language skills and common social interests.
The airline industry may be behind the times on some things, and some airlines might not get consumer preferences at all (judging from complaints) but the aviation industry is beginning to take advantage of the power of social media’s reach. And the best brands are now making their bid for our business pretty tasty.
Folks in the US are notorious vacation-dodgers, with studies showing that workers in the US left an average of 3.2 vacation days a year gathering dust with the Human Resources department in 2013, and a stats hinting at a culture that is a bit […]