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Getting Social

Yes. Delta Did Just Nominate Itself for the Safety Video Oscars (#Safetys)

  • 2 min read

So this just happened… It’s a cute tie-in to the Oscars this weekend–all in good humour. I can’t help notice that the popular nominee for best actress in a Safety Video was snubbed by the Delta Safety Academy..which is bound to stir up all kinds of controversy. And there's really… 

KLM Proves You Don’t Have to Be in Iceland to Promote Local

  • 4 min read

The idea is to help passengers whose lay-overs exceed six hours to get out and about for a bit of fresh air and local flavour with people of common interests.

To manage the program—without delayed flights waiting for lost explorers—KLM has introduced a dedicated Layover with a Local app which will match passengers with local guides who register with KLM to participate. Guides are picked based on language skills and common social interests.

Internet Killed the Safety Video Star..or Did It?

  • 3 min read

Years from now, anthropologists will debate the exact moment that the genre of the entertainment safety video crossed over from the sublime to the ridiculous. To save them time, I’m positing that the meme finally killed it off, and it was the incredible success of Delta’s Internetest Safety Video on the Internet that done it in.

How can over 9 Million views on YouTube be a bad thing, you ask? 

UPDATE Delta has taken its most popular safety video of all time private. A story in itself, which I am investigating with the airline. However, the internet never forgets so for the purpose of posterity, here is the original.

Turkish Airlines Debuts World’s First Live Broadcasted Flight

  • 1 min read

Turkish Airlines proves its Social Media genius again by becoming not only the first airline but the first brand to hold a live Periscope broadcast. It featured cabin crew adventures in flight and on the ground and earned the airline 5,118 new followers and 292,779 total likes. Not a bad way to take-off on the medium.

Singapore Airlines Adds #Foodie Appeal to Already Appealing Premium Economy Product

  • 3 min read

The airline industry may be behind the times on some things, and some airlines might not get consumer preferences at all (judging from complaints) but the aviation industry is beginning to take advantage of the power of social media’s reach. And the best brands are now making their bid for our business pretty tasty.

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