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Buckle your seatbelt

Air India Uses Folk Dance Storytelling In New Safety Video

  • 7 min read

Air India has released its new safety video, which aligns with the airline’s new brand and features Indian traditional dance forms. Air India’s ‘Safety Mudras’ Air India has reinvented inflight safety with a captivating new video. This innovative guide infuses crucial safety details with the charm of India’s cultural tapestry.… 

Airline Workers Take a Stand Against Passenger Assaults: The Assault Won’t Fly Campaign

  • 5 min read

In recent times, alarming reports have emerged about assaults on flight attendants. In response to this crisis, flight attendants and other essential airline workers affiliated with the Transport Workers Union (TWU), staged a significant action at Newark Liberty International Airport. This action aimed to raise awareness about the ‘Assault Won’t Fly’ campaign, which targets the increasing incidents of unruly passengers assaulting airline staff.

Economy Class seats inside the Qatar Airways Airbus A350XWB. © 2015 FCMedia | FlightChic

Aircraft Cabin Design: What matters most?

  • 3 min read

Food, drinks, service, fares, seats, safety? Which matters most to you in the aircraft cabin? What elements of the aircraft cabin interior should airlines focus on to improve the overall passenger experience? Take the survey!

Yes. Delta Did Just Nominate Itself for the Safety Video Oscars (#Safetys)

  • 2 min read

So this just happened… It’s a cute tie-in to the Oscars this weekend–all in good humour. I can’t help notice that the popular nominee for best actress in a Safety Video was snubbed by the Delta Safety Academy..which is bound to stir up all kinds of controversy. And there's really… 

Thailand Must “Address Critical Safety” and “Shore-Up Competitiveness”, IATA Warns

  • 6 min read

The International Air Transport Association (IATA) has urged the Thai government to address critical issues of safety, capacity and costs. “Aviation is critical to Thailand’s economic success. It is the backbone of the tourism industry and provides critical global business links,” said Tony Tyler, IATA’s Director General and CEO. “We… 

How S7 Helped OK Go Make Maybe the Best Safety Video in the History of Ever

  • 4 min read

Like nearly everyone else on the planet connected to the internet (actually nearly 33 Million out of over 3 Billion, but who’s doing the maths?), I was tossed for a spin by the wonderful new OK Go “Upside Down & Inside Out” music video filmed with help from Russian carrier S7 Airlines. When I… 

Oops! They Did It Again. What to Know About Sharks and Aviation Safety

  • 9 min read

Are airline safety videos over, or can a well plotted story-building formula survive a ditching?

Life Vest

Back in the day, when I wasn’t busy helping make aircraft interiors beautiful, I persuaded cabin crew that it was important to kick sharks in the nose.

This was more theory than practice. But it was based on expert survival advice for the unimaginable consequences of an aircraft ditching.

Discussing preparations for an aircraft ditching involved overcoming the audience objection, “That’s probably never going to happen.”

This reaction was based on the indisputable fact that landing a large commercial aircraft on the water–without it breaking up into many little pieces–is a difficult operation.

Still, ditching training is required because it can and has happened. However remote, we must consider all possible emergency conditions in airline safety procedures.

The company I worked for specifically dealt in water survival devices (lifejackets and life rafts). It was part of my job to help crew focus on what to do on the off-chance that they found themselves caring for passengers in open waters.

This was even before US Airways 1549, the exception that proved all the rules.

Though I referenced several other previous aircraft ditching events, it was difficult to persuade airline crew and engineers to pay close attention when they were betting it would never happen to them.

That’s how “kick the shark” was born.

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