CASA has introduced four new videos, each focused on a specific common cabin safety issues.
Buckle your seatbelt
Etihad Airways has released a statement on a severe turbulence incident onboard its flight EY474 from Abu Dhabi to Jakarta on 4 May 2016.
Aeropatent has discovered a new patent submitted by German aircraft seat manufacturer, Recaro, for an airbag deployment system which would protect passengers from head and shoulders injuries during a crash. The airbag proposed in the patent would deploy in the front …
So this just happened…
It’s a cute tie-in to the Oscars this weekend–all in good humour. I can’t help notice that the popular nominee for best actress in a Safety Video was snubbed by the Delta Safety Academy..which is bound to stir up all kinds of controversy.
— airlineguys (@airlineguys) February 26, 2016
UPDATE: Delta has since explained the Oscar-themed promotion behind the #Safetys (Quoting)
Who will take home the award for Best Stow in an Overhead Bin, Best Aisle Clearance, Best Breakthrough Performance and Lifetime Achievement? Tune in to Delta’s Twitter handle, @Delta, on Sunday, Feb. 28 at 5 p.m. to find out.
“We hope our customers will continue to pay attention to our important safety messages as we look back at some of our favourite safety video moments of the last few years and bestow upon them our most prestigious honour – a SAFETY award – in recognition of their excellence in onboard safety,” said Julieta McCurry, Delta’s General Manager–Brand Communications.
“Safety is our top priority, and our distinguished honourees represent an exceptional commitment to the safety of our customers and employees,” Julieta McCurry
Stay tuned on Twitter after the SAFETYS for acceptance speeches and red carpet photos from the night’s biggest winners beginning at 7 p.m. ET.
All right then. This is an interesting way to call attention to Delta’s contributions to the safety video genre, before the curtains close and the red carpet is rolled up (for the last time?).
Oh, and, by the way, can you spot the shark?
I just adore the first 2 seconds of this.
The International Air Transport Association (IATA) has urged the Thai government to address critical issues of safety, capacity and costs. “Aviation is critical to Thailand’s economic success. It is the backbone of the tourism industry and provides critical global business …
Like nearly everyone else on the planet connected to the internet (actually nearly 33 Million out of over 3 Billion, but who’s doing the maths?), I was tossed for a spin by the wonderful new OK Go “Upside Down & Inside Out” music video filmed with help from Russian carrier S7 Airlines.
When I first saw the video I had this take:
— FlightChic | ✈️💺 (@designerjet) February 11, 2016
Of course, it wasn’t intended to be a safety video.
But I really believe that I was wrong.
— FlightChic | ✈️💺 (@designerjet) February 11, 2016
This not-another-safety-video could be the best way in the sky to explain the dynamics in the cabin during severe turbulence–except with vibrant colours, acrobatics which put Cirque du Soleil to shame, more dancing, and great music in the background.
Here’s why: Physics. Wired did a great job of explaining the dynamics involved in creating this illusion of a continuous zero-G environment.
Don’t think your seat belt makes a difference? Notice the guys have them on–not just at the beginning, but in other takes. Notice too what happens when they take them off.
But there’s nothing like laptops spinning inside an aircraft to drive the message home.
The band carefully choreographed the video–including that part where they swap tablets back and forth–but most of us aren’t this prepared for accelerated drops when we fly.
Stowing your bags in the bins above, keeping the exit aisles clear, understanding why flight attendants also need to be secure in their seats when there’s a threat of turbulence (flight attendants on your plane will not use turbulence as an opportunity to show off their acrobatics and dance skills)..OK Go beautifully illustrate why all these cabin safety procedures are important.
Of course, the video is fun. The music is great. The band demonstrates genius in planning this complicated Zero-G dance to perfection. But getting it right involved some bumps along the way.
“Because we wanted the video to be a single, uninterrupted routine, we shot continuously over the course of eight consecutive weightless periods, which took about 45 minutes, total,” explains Trish Sie, who directed the clip with her brother, OK Go frontman Damien Kulash, Jr. “We paused the action, and the music, during the non-weightless periods, and then cut out these sections and smoothed over each transition with a morph.”
Here’s a behind-the-scenes video which shows takes used to produce the prolonged Zero-G effects we enjoy in the final cut.
OK Go filmed the video in a cabin which was mostly empty.
When things floated and tossed around they were soft and light: no heavy packed luggage, no food trolleys.
So I think it is a great (and fun) way to show why those in-flight instructions are important. Airlines don’t want any of us upside down or inside out. Perhaps gravity is just a habit–as the band says–but safety is a good habit too.
The video was also a brilliant branding move by S7, which has built a reputation for itself as an innovative airline, unafraid to try something different.
S7 gave us The Imagination Machine, after all:
Plus one of my favourite ads from an airline–I challenge you not to get teary eyed.
S7 has focused its marketing on calling attention to its international routes, as a member of the oneworld alliance. And this OK Go video will certainly earn the airline recognition around the globe.
The airline has featured its collaboration with OK Go on its social media channels.
The Full Story of filming “Gravity’s Just a Habit” is also featured in the Latest Issue of S7’s Inflight Magazine, starting on page 32 (in Russian).
Upside Down & Inside Out isn’t a safety video but it is a great illustration of why safety matters and a brilliant marketing strategy by S7 to piggy-back on this viral video for epic brand recognition. (33 Million views and counting in a little over a day…)
Are airline safety videos over, or can a well plotted story-building formula survive a ditching?
American Airlines Flight AA206 which departed from Miami International Airport with Destination Milan was diverted to St. John’s International Airport due to reported injuries onboard. Airport representatives present reported injuries were due to in-flight turbulence.
Probably the worst part of this account is that it’s so unnecessary–despite these facts crew already get “shamed” are already exposed online without their permission, get harassed every day. So..what..we need another push for this growing problem?